The Bush-Cheney campaign's aptly named advertising team, Maverick Media, understands that this year's presidential election is much different than the previous one: "The environment in 2000 was peace and prosperity. Everything was going fine and the question was what to do next.

The Forest Service's controversial "Forests With a Future" campaign, handled by PR firm OneWorld Communications, includes a brochure explaining why increased logging will benefit Sierra Nevada forests. "The pamphlet... explains that fire risks have risen as the Sierra's forests have grown more dense in the past century.

When the White House released the sure-to-be-controversial Aug. 6, 2001, President's Daily Brief (PDB) on the terrorist threat against the U.S., its timing could not have been accidental," reports Greg Mitchell.