In an official notice signaling their intention to launch a new "recruiting and advertising program to bolster and retain ranks in the U.S. Army," the Pentagon, Defense Contracting Command and Department of the Army observe that "the market dynamics recruiters continue to face are as challenging as any faced in the history of the All-Volunteer Force," according to O'Dwyer's PR Daily.

"The blame for all those deaths [in Iraq] has a name: George W. Bush," declared Venezuelan President Hugo Chavez on Tuesday.

"They did not go out looking for the publicity and did not ask for everything that happened to them," said a spokesperson for Alexander Strategy Group, defending their new client, Blackwater USA. Blackwater is the private military firm that's faced increasing scrutiny from members of congress, the media and the general public following the killing of four of its contractors in Fallujah, Iraq last month.