The Central American Free Trade Agreement (CAFTA) may not "ensure adequate remedy for workers' rights abuses, protect women workers from discrimination, or improve domestic labor law enforcement," as Human Rights Watch claims, but it does have an international PR campaign.

Leslie Green at Stapleton Communications has a bachelor's degree in Marketing Communications from California Polytechnic State University, which must be where she learned how to stonewall reporters while still sounding upbeat. A detailed new investigative report charges her client, AXT Inc., with poisoning its workers with gallium arsenide, a potent carcinogen used to make semiconductors.

Crisis management PR pro Jim McCarthy says his clients have run afoul of "the media/ activist industrial complex." Case in point: Augusta National hired McCarthy when Martha Burk challenged the golf club's policy of not admitting women members. But McCarthy's prime target wasn't Burk: "Stopping The New York Times dead in its tracks was critical...