marketing

Most everyone admits that minimizing junk mail would save a lot of trees, but because of the profits it generates, it isn't about to go away. So a group of direct marketers have teamed up with corporations like Microsoft, Washington Mutual and OptimaHealth to form a new coalition called the Green Marketing Coalition (GMC) to encourage greener practices in the direct mail industry. GMC suggests direct marketers use chlorine-free recycled paper, proof their marketing materials using Adobe PDF files instead of hard copies, and maintain good "list hygiene," or cull from mailing lists the names of people who are deceased or otherwise unlikely to respond. The U.S. Postal Service, which is endorsing the effort, has trademarked the term "environMAIList," and plans to use it to refer to marketers who adopt GMC's suggested green practices. But progress for the campaign could be tough to gauge; neither the Postal Service nor the Green Marketing Coalition have specified any quantifiable milestones or target dates by which they can measure the effectiveness of their effort.

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at the poor being used as fronts, product placement on the news and battling ad buys. In "Six Degrees of Spin and Fakin'," we look at the pro-drilling front group "Americans for American Energy." The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!

"Two cups of McDonald's iced coffee (BUY!) sit on the Fox 5 TV news desk" during Las Vegas station KVVU's morning news show, writes Abigail Goldman. It's a "punch-you-in-the-face product placement" that will last six months. KVVU's news director says the "nontraditional revenue source" won't impact his station's reporting. But an executive with the marketing firm that negotiated the deal, Omnicom's Karsh/Hagan, said "the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald's," reports the New York Times. McDonald's has similar product placement arrangements with "WFLD in Chicago, which is owned and operated by Fox; on KCPQ in Seattle, a Fox affiliate owned by the Tribune Company; and on Univision 41 in New York City." Other stations owned by KVVU parent Meredith Corporation, "including WFSB, the CBS affiliate in Hartford, Conn., and WGCL, the CBS affiliate in Atlanta -- are also accepting product placements on their morning shows." The Writers Guild of America West recently urged the Federal Communications Commission to require "real-time disclosure" of product placements and to ban video news releases, calling VNRs "an attempt to trick the viewer to think that a paid advertisement is actually news."

"The Center for Medicine in the Public Interest, a recently created front group for pharmaceutical interests, has been churning out industry-funded propaganda that demonizes evidence-based medicine, universal health care, the government, and all critics of pharma while attempting to portray industry as a selfless provider of cures and education," write Norman Kelley and Adriane Fugh-Berman. CMPI's Peter J. Pitts has written opinion pieces for publications including the New York Times and Wall Street Journal, which fail to mention that Pitts is a senior vice president at Manning, Selvage and Lee (MS&L), a leading PR firm for the pharmaceutical industry.

Kool Menthol Ad c. 1975: "The longer you smoke, the more you'll like Kool Super Longs"Harvard School of Public Health researchers combed through tobacco industry documents to find out why the industry adds menthol to cigarettes, and why cigarette brands have differing levels of menthol. Researchers found that tobacco companies use menthol's anesthetic effect to mask the harshness of the smoke and ease throat pain for beginning smokers. Once smokers are addicted, according to documents, they seek cigarettes with increasing levels of menthol to maintain the sensory effects. Tobacco companies respond by making cigarette brands with low levels of menthol for starters, and brands with higher menthol levels for veteran smokers. R.J. Reynolds calls the Harvard study propaganda, and says it is aimed at promoting a federal ban on menthol. The study was published online ahead of print at the Web site of the American Journal of Public Health.

The Army National Guard is launching a new recruiting campaign, called the "Rock Star Hero Challenge." Developed by RedPeg Marketing, the effort focuses on venues where the Guard expects its target demographic to be: music festivals, NASCAR events, and fishing tournaments. Using a tour bus to be a presence at at many as 50 events that will draw 50,000 to 100,000 attendees each, the campaign will draw in potential recruits with "52-inch touch screen displays that allow potential recruits to see and participate in virtual missions. Interactive kiosks where visitors can pose with images of rock bands will sit outside the buses, tying into the musical nature of the events and emphasizing the figurative 'rock star' quality of Army National Guard members." LTC Joseph Day, chief of the Army National Guard's strategic actions and marketing, said that the National Guard is currently on track to meet its recruiting goal for 2008 and that "The interactive nature makes the 'Rock Star Hero' different and will appeal to our demographic's thirst for technology."

A U.S. House of Representatives committee has released a report investigating the White House's media management efforts over the death from friendly fire of Army Ranger Pat Tillman and the rescue from an Iraqi hospital of Private Jessica Lynch. The report noted that Wall Street Journal columnist Peggy Noonan had e-mailed the White House’s Director of Strategic Initiatives, Peter Wehner, recommending that he "find out what faith Tillman practiced and have the president go by that church and light a candle or say a prayer." In response to an email from Associated Press (AP) reporter Ron Fournier, Karl Rove asked "How does our country continue to produce men and women like this". Fournier replied "the Lord creates men and women like this all over the world. But only the great and free countries allow them to flourish. Keep up the fight.'" Fournier told AP that he regretted the "breezy nature of the correspondence." Former White House spokesman Taylor Gross delivered the first official White House comment on Tillman's death on April 26, 2004. Gross went on to do PR for the pro-war lobby group Vets for Freedom.

As CMD recently reported, the Pharmaceutical Research and Manufacturers of America, or PhRMA, have instituted a voluntary, and therefore unenforceable, code to guide drug makers' relationships with doctors. Now, thanks to pressure from Congress, most notably by Senator Charles Grassley, the American Psychiatric Association (APA) needs to respond to concerns about the influence drug company money has on the association and its members. "In 2006, the latest year for which numbers are available, the drug industry accounted for about 30 percent of the association's $62.5 million in financing." There are serious questions about the association's leadership as well. "One of the doctors named by Mr. Grassley is the association’s president-elect, Dr. Alan F. Schatzberg of Stanford, whose $4.8 million stock holdings in a drug development company raised the senator’s concern." The New York Times analyzed Minnesota data from last year on drug company funding of doctors, finding that "on average, psychiatrists who received at least $5,000 from makers of newer-generation antipsychotic drugs appear to have written three times as many prescriptions to children for the drugs as psychiatrists who received less money or none."

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at Dick Cheney's red pen, drug companies' new code and a match made in PR heaven. In "Six Degrees of Spin and Fakin'," we look at Montel Williams' pharma gig. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!

The Pharmaceutical Research and Manufacturers of America (PhRMA) has announced a ban on giving branded items to doctors. The pens, notepads, mugs and other gifts are ubiquitous in medical offices. Some, like Senator Herb Kohl, think it is a step in the right direction. "We've been pushing to see reforms like this for some time now. Consumers will undoubtedly be the beneficiaries of these industry changes." But the voluntary code does nothing to stem the more egregious ways that drug companies influence doctors, including speaking fees and lavish "educational" events. Kohl has co-sponsored a bill to require drug and medical device companies to publicly disclose payments to doctors of $500 or more, but does not ban them. Industry watchdogs are not convinced. One complained that "It strikes me as an attempt to persuade people against doing anything that's serious." The industry’s new policy, the Code on Interactions with Health Care Professionals, "will ask the chief executives of large drug makers to certify in writing that 'they have policies and procedures in place to foster compliance with the code.'" But because it is voluntary, there will be no accountability or regulation. Former U.S. Representative Billy Tauzin now heads PhRMA. Tauzin said, "This updated code fortifies our companies' commitment to ensure their medicines are marketed in a manner that benefits patients and enhances the practice of medicine." CMD staffer Anne Landman recently wrote about the perils of letting industries self-regulate.