The nonprofit Center for Media and Democracy strengthens participatory democracy by investigating and exposing public relations spin and propaganda, and by promoting media literacy and citizen journalism, media "of, by and for the people." Our programs include PR Watch, a quarterly investigative journal; six books by CMD staff; Spin of the Day; the Weekly Spin listserv; and, Congresspedia and SourceWatch, part of our wiki-based investigative journalism collaborative to which anyone, including you, can contribute.

Like Taking Candy from a Baby


Consumer Reports Webwatch has posted several YouTube videos showing examples of kids' internet experiences, such as the example above showing a child's reaction to being told that his "free trial" is expiring.

Consumer Reports Webwatch and the Mediatech Foundation have published a study of how young children interact with the internet, warning that "Publishers of many major children’s Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends." The study asked families to keep journals and use video cameras to track the way their children used sites such as Club Penguin, Webkinz, Nick Jr. and Barbie.com. It found that children as young as two years old are surfing the web and observed "repeated examples of attempts to manipulate children for the sake of commerce. ... We believe publishers of children's Internet content need to be reminded they are dealing with an audience that thinks differently than adults. Considering how easily millions of adults are regularly fooled by offers of 'free credit reports,' deceptive advertising, and 'order before midnight' commercials, we think it is unreasonable and irresponsible to subject children to the same hard-sell tactics."


Contractors Gone Wild, Media Gone Missing

Bruce Falconer is calling out the mainstream media for ignoring the disturbing testimony that dominated recent U.S. Senate hearings into corruption by private contractors in Iraq. The testimony came from whistleblowers Frank Cassaday, Linda Warren (both former employees of Kellogg, Brown and Root) and Barry Halley (who worked in Iraq for Worldwide Network Services, the Sandi Group and CAPE Environmental Management. They told stories of widespread theft of materials and supplies needed by soldiers, looting Iraqi treasures (in one case melting down Iraqi gold to make cowboy spurs), and a prostitution ring run by the manager of a "major defense contractor," which led to the death of a colleague whose armored car was diverted "to transport prostitutes from Kuwait to Baghdad." Cassaday, Warren and Halley say they were punished and harassed when they tried to alert their companies to these abuses. Aside from Mother Jones, the only news outlet to file a report on their testimony was David Ivanovich of the Houston Chronicle, although a transcript of the hearings is available on the Senate's website.


When Recycling Isn't: Lessons from a Nuclear Industry Conference

Submitted by Diane Farsetta on Fri, 05/09/2008 - 19:00.
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Sign displayed at the NEI conferenceI learned many things at the Nuclear Energy Institute's (NEI's) annual meeting, but perhaps none more surprising than this: When nuclear power executives discuss the state of their industry, they highlight many of the same issues as their environmentalist opponents.

Of course, the emphasis and even the language are different. But presenters at the "Nuclear Energy Assembly," held in Chicago from May 5 to 7, discussed financing for new nuclear plants, nuclear waste storage and nuclear weapons proliferation concerns.

Nuclear power opponents argue that the industry shouldn't expect or need government support, some fifty years into its existence. In a hotel conference room populated mostly with gray-suited older white men, industry executives repeatedly called for an expansion of federal loan guarantees for new nuclear plants.

Early on in the conference, NEI president and CEO Frank L. "Skip" Bowman said, "We use loan guarantees in this country to support ship building, steel making, student loans, rural electrification, affordable housing, construction of critical transportation infrastructure, and for many other purposes. Please don't tell me that America's electric infrastructure is any less important." He added, "I wish someone would tell me when the word 'subsidy' became a slur, a four-letter word. ... What is there of value in American life that is not subsidized, to some extent?"


Weekly Radio Spin: Better Living Through Chemical Warfare?

Submitted by Diane Farsetta on Fri, 05/09/2008 - 12:53.
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Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at radio shows on drugs, when U.S. think tanks meddle overseas, and mad policies on mad cow. In "Six Degrees of Spin and Fakin'," we look at Dow's chemical legacy. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!


Where There's PR Smoke, There's Grassfire.org, Dude

Columnist Dimitri Vassilaros received a news release about a grassroots "petition to stop climate alarmism" and attacking Al Gore's work. He checked it out and found that "for an organization that claims 'we are grassroots to the core,' Grassfire.org acts as if it is hiding a lot of Astroturf. The politically conservative nonprofit is happy to talk about its worthy online petition campaigns," but is "very tight-lipped about talking about itself. ... The Maxwell, Iowa, address for donations to the grassroots organization is clearly displayed on its Web site. But its 2006 IRS 990 form states its address is Bethesda, Md., near Washington, D.C." The SourceWatch article on Grassfire revealed its relationship to Craig Shirley and his "slick Washington-area PR firm, Shirley & Banister Public Affairs. ... When asked a few times about the organization's finances, [Grassfire's] Mr. De Jong first said he didn't know the size of the organization that he speaks for. He also said he 'could ask around' about that 990 form. When I offered to ask the bookkeeper for him, De Jong said, 'She will call, dude. Relax. I'll take care of it for you. I am a man of my word.' As of Thursday noon, no one had called this dude."


Colombia Seeks UK PR Help

The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell. We need someone to help us reach out to the UK media, its politicians and its businesses." The UK-based Colombia Solidarity Campaign and other groups have shone the spotlight on Colombia's poor human rights record. In the U.S., Colombia has hired Johnson, Madigan, Peck, Boland & Stewart and Andrew Samet from Sorini, Samet & Associates to help lobby the U.S. Congress to pass the U.S. - Colombia Free Trade Agreement. In early April, Colombia terminated its contract with the PR firm Burson-Marsteller, after taking exception to comments by its CEO, senior Hillary Clinton campaign adviser Mark Penn.


Ohio Governor Snuffs out Ohio Anti-Smoking Foundation

The Ohio state legislature has seized $230 million from to the state's Tobacco Prevention Foundation and diverted it other uses. In the late 1990s, Ohio and other states sued the major tobacco companies to recover billions of dollars spent treating sick smokers. Tobacco companies settled the suit by signing the historical 1998 Master Settlement Agreement (MSA), and agreeing to pay billions out to the states. The tobacco companies and the National Association of Attorneys General originally claimed that the purpose of the MSA and its payments was to reduce smoking, but on May 7, Ohio Governor Ted Strickland signed a bill to abolish the state's Tobacco Prevention Foundation and confiscate most of its money. Legislators claimed the money was going to an economic stimulus package, but shutting down the Foundation caused the layoff of 27 advertising employees who handled the Foundation's anti-smoking ad campaigns.


The True Story of a Bogus Blog

Writing for AdWeek, Andrew Adam Newman reports that a deceptive PR campaign on behalf of the Coach bag company has become "the latest illustration of how a buzz-seeking stunt may backfire." Led by Paul Werth Associates, an Ohio PR firm, the "International AntiCounterfeiting Campaign" (IACC) sought to discourage people from buying knockoff handbags. As part of the campaign, Coach persuaded Hunter College in New York to offer a public relations class which invented a fictional student named "Heidi Cee." They created blog postings, a YouTube video and MySpace pages in which Heidi Cee complained that she had been ripped off when she bought a fake Coach handbag. The campaign also claimed that counterfeit products are linked to criminal activity, child labor and terrorism. The revelation that Heidi Cee was a counterfeit herself has drawn criticism, and college officials and Coach are now trying to distance themselves from the fakery. These denials drew scoffs from Sarah El-Edlibi, one of the students who participated in the class. According to El-Edlibi, "the entire PR team from Coach was in the class" egging the students on. "We were supposed to be working for Coach, who was the client, and they really liked the idea of making someone fake. If they had some ethical issues with it, they should have said so. If there was anybody who could have stopped it, it would have been Coach."


Pill Shills and Marketing Ills

"Prozac Nation: Revisited," a show that aired on U.S. National Public Radio member stations, "featured four prestigious medical experts discussing the controversial link between antidepressants and suicide. ... All four said that worries ... have been overblown." But the show did not disclose that all four "have financial ties to the makers of antidepressants," or that the series that produced the show, "The Infinite Mind," has received "unrestricted grants" from drug companies including Eli Lilly, the makers of Prozac. One guest, Peter Pitts, heads the industry-funded Center for Medicine in the Public Interest and is "senior vice president for global health affairs at the PR firm Manning Selvage & Lee," which counts among its clients Eli Lilly, GlaxoSmithKline, Pfizer and "more than a dozen other pharmaceutical companies." In other drug news, Congressman Bart Stupak held a hearing titled "Direct to Consumer Advertising: Marketing, Education or Deception?" Stupak said "he wants to lay the groundwork for future legislation to tighten controls on drug marketing," reports the Wall Street Journal. The hearing addressed such "recent controversies" as ads for Pfizer's Lipitor, where artificial heart inventor Robert Jarvik "appears to be giving medical advice," and ads for Johnson & Johnson's anemia treatment Procrit that promote off-label uses for the drug.


MoveOn and Fenton PR Launch Liberal Advertising Consortium

AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ... [David Fenton] said the team would work for a variety of causes, not just MoveOn.org. Fenton also handles public relations for Global Green; Friends of the Earth; Bono's One Campaign; Refugees International; and Human Rights Watch, among others. 'Right now, the idea is to help win the election and talk about issues on global warming and women's rights,' he said." MoveOn's political strategist Tom Matzzie and its founder Wes Boyd also founded Campaign to Defend America, currently running advocacy TV ads against John McCain.