international

As CMD has reported previously, the infant formula industry in the U.S. is committed to making sure that women aren't, as they put it, made to feel guilty about not breast feeding. But it seems that formula producers are also looking to make inroads in Europe, where rates of breast feeding are far higher than in the U.S. The Independent "has uncovered strong ties between Nestle, the world's largest baby milk manufacturer, and the Department of Health. Rosie Cooper, a parliamentary private secretary to the Health minister Ben Bradshaw, is undergoing a year-long Industry and Parliament Trust fellowship with Nestle, and in February went for a week to South Africa as a guest of the group to oversee its corporate social responsibility activities." Three other Labor Party members of Parliament accompanied her at Nestle's expense. Critics are alarmed that the corporation has made such inroads into the government. A spokesperson for Baby Milk Action, which together with UNICEF, Save the Children and the National Childhood Trust, has organized a boycott of Nestle, said "Time and again we see Nestle trying to ingratiate itself with health workers and policymakers through gifts, free trips, sponsorship and so-called partnerships. Surely the Government should not look to companies to fund and organise trips such as this."

Doug Goodyear, the CEO of the Washington D.C. PR and lobbyshop, DCI Group, was selected to manage the forthcoming Republican National Convention (RNC), in St. Paul, Minnesota, because of his "management experience and expertise," a spokeswoman for John McCain said. Michael Isikoff reported in Newsweek that in 2002 DCI was paid $348,000 to represent Burma's military junta. "It also led a PR campaign to burnish the junta's image, drafting releases praising Burma's efforts to curb the drug trade and denouncing 'falsehoods' by the Bush administration that the regime engaged in rape and other abuses," Isikoff reported. Goodyear defended the company's work: "It was our only foreign representation, it was for a short tenure, and it was six years ago," he said. Shortly after the story broke, the RNC issued a media release quoting Goodyear stating he had resigned "so as not to become a distraction in this campaign." DCI's other clients have included Exxon, Google and AT&T.

The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell. We need someone to help us reach out to the UK media, its politicians and its businesses." The UK-based Colombia Solidarity Campaign and other groups have shone the spotlight on Colombia's poor human rights record. In the U.S., Colombia has hired Johnson, Madigan, Peck, Boland & Stewart and Andrew Samet from Sorini, Samet & Associates to help lobby the U.S. Congress to pass the U.S. - Colombia Free Trade Agreement. In early April, Colombia terminated its contract with the PR firm Burson-Marsteller, after taking exception to comments by its CEO, senior Hillary Clinton campaign adviser Mark Penn.

The global increase in grain prices may make the meat supply less safe. The European Union is considering a relaxation of feed bans that prohibit animal by-products being used as feed for other animals in the human food chain. The proposal would "allow pig remains to be used to feed poultry" and would be the EU's first exception made to strict regulations enacted to respond to the BSE, or mad cow disease, crisis of a decade ago. Feeding pigs to pigs, cows and chickens is widespread and legal in the United States, which has had mad cow disease since the 1990s and is covering up its extent. But the European plan is facing opposition from a wide range of parties, including consumer groups, animal rights activists, and Muslim organizations. With nutritionists predicting that "there will be such a backlash from consumers that the idea would have to be dropped," some grocery outlets are already going on record as not being willing to carry the pork-fed poultry. The EU's Department for the Environment, Food and Rural Affairs said that it could "only support it if we were fully satisfied that appropriate and effective testing had taken place to control the use of such proteins in poultry feed." Meanwhile, the Korean government's decision to sell US beef in that country has led to massive street protests in the capital. CMD staffers John Stauber and Sheldon Rampton wrote about the issue of feeding animals to other animals in their 1997 book "Mad Cow USA."

Who could blame them if they sent the Mounties to the border? CMD reported previously on the Heartland Institute's climate change skepticism, and its efforts to cast doubt on the overwhelming evidence of global warming. The Chicago-based, ExxonMobil-funded think tank has taken its case north of the border, sending out "more than 11,000 brochures and DVDs to Canadian schools urging them to teach their students that scientists are exaggerating how human activity is the driving force behind global warming." While Heartland says that the outreach effort is an attempt to introduce "balance" into the discussion, the Sierra Club of Canada disagrees. Spokesperson Emilie Moorhouse said, "It's alarming that an American think tank is distributing misinformation on the most important issue of our time in Canadian schools, to actually create an illusion that there is a scientific debate." Ignoring the consensus reached by the Intergovernmental Panel on Climate Change that climate change is "unequivocal" and caused by human activities, "the brochure and DVD said that scientists were 'deeply divided' about 'the notion that climate change is mostly the result of human activities.'" Heartland also sent the information packets to 200 Canadian policymakers.

The Pentagon launched its covert media analyst program in 2002, to sell the Iraq war. Later, it was used to sell an image of progress in Afghanistan, whitewash the U.S. detention center at Guantanamo Bay, and defend the Bush administration's warrantless wiretapping, as David Barstow reported in his New York Times expose.

But the pundits weren't just selling government talking points. As Robert Bevelacqua, William Cowan and Carlton Sherwood enjoyed high-level Pentagon access through the analyst program, their WVC3 Group sought "contracts worth tens of millions to supply body armor and counterintelligence services in Iraq," reported Barstow. Cowan admitted to "push[ing] hard" on a WVC3 contract, during a Pentagon-funded trip to Iraq.

Then there's Pentagon pundit Robert H. Scales Jr. The military firm he co-founded in 2003, Colgen, has an interesting range of clients, from the Central Intelligence Agency and U.S. Special Operations Command, to Pfizer and Syracuse University, to Fox News and National Public Radio.

Of the 27 Pentagon pundits named publicly to date, six are registered as federal lobbyists. That's in addition to the less formal -- and less transparent -- boardroom to war-room influence peddling described above. (There are "more than 75 retired officers" who took part in the Pentagon program overall, according to Barstow.)

The Pentagon pundits' lobbying disclosure forms help chart what can only be called a military-industrial-media complex. They also make clear that war is very good for at least some kinds of business.

As part of its plan to expand online "information operations," the Pentagon is launching "a global network of foreign-language news websites ... and hiring local journalists to write current events stories and other content that promote U.S. interests," reports Peter Eisler. The Pentagon launched Matawani.com last year, an Arabic-language site with Iraq news; other sites are being developed for Asian and Latin American audiences. Like the Pentagon's older "news" sites, aimed at North Africa and Southeast Europe, the new sites only disclose U.S. Defense Department involvement on a single page reached via a small "about" link at the bottom of the site. The goal of the Pentagon's "Trans Regional Web Initiative" is to launch "a minimum of six" websites run by regional U.S. military commands. Assistant Secretary of Defense Michael Vickers said, "Our adversaries use the Internet to great advantage," so the Pentagon must counter their messages with "truthful information, and these websites are a good vehicle." Harvard University's Marvin Kalb called the websites "deliberate deception" that "weakens the image of journalism as an objective bystander."

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at corporate welfare daddies, activist orangutans, and update the Pentagon's pundit scandal. In "Six Degrees of Spin and Fakin'," we travel back in time to Watergate, and campaign donations in small unmarked bills. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!

China's Great Wall - easier than FOI?The Chinese government has unveiled a new regulation that China View, an English language website of the government-owned Xinhua News Agency, reports "includes a 'freedom of information' provision that gives the public, whether individuals or organizations, the right to request government information by making a written application (paper or electronic)." However, Rowan Callick reports in The Australian that a pilot program in three of China's biggest cities in 2004 "indicates the chances of Chinese journalists making use of this embryonic freedom of information regulation are very slim." The only request by a journalist in the trial was from Ma Sheng, a legal affairs reporter for Communist Party-owned Liberation Daily in Shanghai. Ma sought a copy of a map "from a district-level planning bureau where, he believed, a corrupt deal had been made with a developer that involved the removal of many residents to clear the way for luxury apartments." His request was denied and, after several twists in the saga, Ma lost his job. The development went ahead.

The ad that got Shell in troubleBritish consumers are mad, and they aren't going to take it anymore. In its annual report, the advertising watchdog organization Advertising Standards Agency (ASA) recorded more than four times as many complaints against corporations for greenwashing in 2007 as in the previous year. "The ASA has already censured several high-profile companies including Suzuki, Shell, Ryanair and Toyota for the practice of 'greenwash' -- where companies are found to have misled consumers on their environmental practices as a business or of the particular benefits of a product or service." The Shell ad that caused concern featured a graphic of a refinery that spewed flowers from its smokestacks. The communications firm Futerra also released a report, using in part the ASA findings, that found that the auto and energy industries were those most likely to receive complaints. The Futerra agency also published a greenwash guide, with tips on how to spot the tactic in action. The list includes fluffy language, a green product vs. a dirty company, suggestive pictures, and what they call "best in a bad class" as warning signs.