issue management

Most American cigarette makers, including Philip Morris (PM), have used ammonia in their manufacturing processes for decades, to "puff up" tobacco to increase its volume, highlight certain flavors, help hold together reconstituted tobacco sheet and reduce the amount of nicotine. Lesser known is that tobacco companies use ammonia to "freebase" the nicotine in smoke, essentially turning it into "crack nicotine." Freebase nicotine is absorbed by the body more quickly and easily, resulting in a faster, harder "kick" after lighting up. Using ammonia has allowed tobacco companies to lower the tar and nicotine levels in cigarettes while still keeping smokers addicted, a strategy developed to deal with the health fears surrounding cigarettes. PM was the first to use "ammonia technology," applying it to Marlboros in the 1960s. After the change, Marlboro zoomed from a minor brand to a runaway market success, causing other cigarette makers to scramble to discover PM's "secret." After PM was accused of intentionally manipulating the nicotine deliveries of its cigarettes, the company pointed to all the other uses for ammonia to defend itself against the charge.

We know from Scott McClellan, the former White House Spokesman, in his recent book, What Happened, that President Bush insists on discipline in messaging. Although the publics on both sides of the Atlantic have gotten to the point of heavily discounting what he says, the President's desire for control can give us a sense of the thrust of policy. This is certainly true with respect to Iran.

In early April, the global oil company Chevron announced that it has entered into a five-year deal with the foundation created by the professional golfer, Tiger Woods. Woods proclaimed that "Chevron has a track record and a commitment to bettering the communities where they operate." Chevron's record, such as its partnership with the Burmese military dictatorship on the Yandana gas pipeline is "certainly nothing with which Woods should want his name attached," writes Dave Zirin in The Nation. Asked about Chevron's record, the president of the Tiger Woods Foundation, Greg McLaughlin, stated that its partners share its mission to help young people. "President McLaughlin should think more seriously about what Chevron is and what they do: they pollute, they destroy, they conspire with dictators, and heaven help anyone who gets in their way. Now they want to burnish their 'brand' by partnering with Tiger Woods," Zirin concluded.

Former Prime Minister of Thailand, Thaksin Shinawatra, has called in the founder of of the U.K-based PR firm, Bell Pottinger, Tim Bell, to help rebuild his image. Shinawatra, who bought the Manchester City soccer club last year, has infuriated supporters, players and board members by signaling his intent to dump the popular club manager, Sven-Goran Eriksson. Players recently canvassed the possibility of boycotting a promotional tour of Thailand. PR Week reports that Shinawatra relied on a PR campaign to help puff his image when he first bought the club. "Many fans were won over earlier this season by a dizzying round of star signings and Shinawatra clips on You-Tube, including one of him attempting to sing Blue Moon. Shinawatra was soon known as 'Frank Sinatra' by the City fans, a name conjured up by the PR team to soften his image," David Quainton reports.

The proposed Food and Drug Administration tobacco bill currently under consideration would ban artificial flavors like cinnamon and cherry from cigarettes, but strangely gives special protection to menthol. Public health advocates wonder why menthol has been exempted from the bill, especially when it masks the harsh taste of cigarettes for beginners. A 2006 study also showed that menthol makes it harder for addicted smokers to quit. Menthol brands are also disproportionately popular among African Americans; seventy percent of blacks smoke menthols, compared to only 30 percent of whites. While African Americans smoke less than whites overall, they suffer higher rates of cancer and other tobacco-induced diseases. Despite all this, legislators believe that menthol cannot be eliminated as a cigarette flavoring under the bill because menthol is crucial to the $70 billion cigarette market. It is of particular importance to Philip Morris, which has been planning for, and driving FDA regulation of cigarettes since 1999. The watered-down terms resulted from legislators' belief that the bill won't pass without PM's buy-in.

Doug Goodyear, the CEO of the Washington D.C. PR and lobbyshop, DCI Group, was selected to manage the forthcoming Republican National Convention (RNC), in St. Paul, Minnesota, because of his "management experience and expertise," a spokeswoman for John McCain said. Michael Isikoff reported in Newsweek that in 2002 DCI was paid $348,000 to represent Burma's military junta. "It also led a PR campaign to burnish the junta's image, drafting releases praising Burma's efforts to curb the drug trade and denouncing 'falsehoods' by the Bush administration that the regime engaged in rape and other abuses," Isikoff reported. Goodyear defended the company's work: "It was our only foreign representation, it was for a short tenure, and it was six years ago," he said. Shortly after the story broke, the RNC issued a media release quoting Goodyear stating he had resigned "so as not to become a distraction in this campaign." DCI's other clients have included Exxon, Google and AT&T.

The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell. We need someone to help us reach out to the UK media, its politicians and its businesses." The UK-based Colombia Solidarity Campaign and other groups have shone the spotlight on Colombia's poor human rights record. In the U.S., Colombia has hired Johnson, Madigan, Peck, Boland & Stewart and Andrew Samet from Sorini, Samet & Associates to help lobby the U.S. Congress to pass the U.S. - Colombia Free Trade Agreement. In early April, Colombia terminated its contract with the PR firm Burson-Marsteller, after taking exception to comments by its CEO, senior Hillary Clinton campaign adviser Mark Penn.

Almost two weeks after the New York Times reported on the Penatgon's military analyst program to sell controversial policies such as the invasion of Iraq, the broadcast television news outlets implicated in the program are hoping to tough out the scandal by refusing to report it. Media Matters of America (MMA) reports that, according to a search of the Nexis database, "the three major broadcast networks -- ABC, CBS, and NBC -- have still not mentioned the report at all." In contrast, they note, on April 28 all three reported on the controversy over a photo of scantily-clad Miley Cyrus, the star of Disney Channel's Hannah Montana program. "ABC devoted about two and a half minutes to that story, while CBS and NBC each devoted about two minutes to it," MMA reported. The Pew Excellence in Journalism project has a chart showing that " there was virtually no mainstream media follow up to The Times’ expose" with the only national TV coverage being the introduction segment and live debate featuring CMD's John Stauber on the PBS NewsHour. Meanwhile, Congresswoman Rosa L. DeLauro and three dozen colleagues sent a letter to the Department of Defense Inspector General calling for an investigation of this "propaganda campaign aimed at deliberately misleading the American public."

One of the over 75 pundits revealed by the New York Times as being part of the Pentagon military analyst program was Robert H. Scales Jr. In 2003, Scales founded a defense consulting firm, Colgen, which lists both National Public Radio (NPR) and and Fox News as clients. NPR's Ombudsman, Alicia C. Shepard, wrote on her blog that since February 2003 Scales "has been on NPR 67 times, most often (28 appearances) on All Things Considered (ATC). The latest was March 28, when he gave ATC listeners an assessment of the fifth anniversary of the war. ... Only once in December 2006 was Scales' relationship to Colgen mentioned." While 40 NPR listeners protested against any further use of Scales, Shepard disagreed. "Rather than toss Scales off the air and lose his practical and scholarly knowledge of the Army, in the future NPR should always be transparent and identify him as a defense consultant with Colgen," she wrote. NPR also developed new guidelines for "vetting guests" which state, "Ask the guest if he/she has any conflicts of interest." Meanwhile, Editor & Publisher notes "the news chiefs and on-air hosts at CNN, FOX, ABC, NBC, and CBS, have had little reaction," apparently hoping it all blows over.

As gas and food prices rise, so does scrutiny of industry profits. But "food and energy companies have learned a lot since the 1970s about how to deal with public indignation," writes George Anders. In 1980, "Congress hit the energy industry with a windfall profits tax" that lasted until 1988. While Congress is holding hearings now, oil executives "are better at deflecting attention from their own companies, arguing that state-owned, foreign oil companies control most of the world's reserves, and that financial speculators" drive price fluctuations. As they prepare to announce their first-quarter 2008 earnings, Exxon Mobil executives are "hammering out possible responses to questions ... about the sheer size of the company's profit." The largest U.S. ethanol producer, Archer Daniels Midland, is holding conference calls decrying the "misguided attacks on biofuels," to "avoid being portrayed as the villain in rising farm-product prices." Oil companies "have hired plenty of lobbyists and supported trade groups, such as the American Petroleum Institute. ... Food companies may soon find themselves redoubling similar efforts of their own."