Grrrrrreenwash

The New South Wales Greens have complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is greenwashing. The "Grrrrrreen" ad states that "every Saab is green." Another ad for one car model, which runs on a part ethanol mix, proclaims it is "fueled by nature: enjoy more power with a cleaner conscience." Green member of parliament Lee Rhiannon argues that according to Australian government data, Saab cars have relatively poor environmental performance. Saab's best performing car was ranked 33rd.