Better Red Force than Red

China's Communist Youth League has a new partner: the New York advertising firm Ogilvy & Mather Worldwide. In an "unlikely marketing joint venture" called Red Force, "programs organized by the 70 million-member league are coaching young people in today's paramount ideology: capitalism. ... At a Beijing session last month, Ogilvy staff taught the entire two-day seminar, beginning with a lecture on communication and personality style, as well as an overview of mantras of Ogilvy corporate culture: 'Deliver your brand to the last mile,' repeated Ogilvy executive Jeffrey Wu." Hong Kong Disneyland hired Red Force "to hold six storytelling sessions with children in southern China," in preparation for China's first theme park.