Fear Means Money for the RNC
A confidential Republican National Committee (RNC) presentation about fundraising strategies obtained by Politico depicts President Obama as the Joker from Batman, says big donors are "ego driven" and smaller donors are "reactionary and "motivated by "fear."
Philip Morris Strong-Arms Uruguay
As the domestic cigarette market shrinks, tobacco companies are moving their business to the developing world, where they don't have to deal with pesky things like smoking bans, a populace knowledgeable about the health hazards of smoking or advocacy groups that oppose their predatory activity.
The Chamber Bulks Up
Corporate money is pouring into the U.S. Chamber of Commerce in the wake of the Supreme Court's ruling in the Citizens United case, which handed corporations unlimited power to influence elections. The Chamber is using its money to form a grasroots strike force and run issue ads, without revealing which corporations are doing the influencing.
Texas Spins History, Again
In a straight party-line vote, ten people on the Texas "Board of Education" voted Friday to change history textbooks to advance right-wing ideological positions on historical matters (the five members of the other party voted against the measures as a whole). Because Texas is one of the most populous states in the union, the contents that it requires in its history books will affect the quality of historical education students receive in other states. (Hawai'i, for example, lacks the population leverage to push for a laid-back island view of history.) In all, the Board has passed over 100 amendments to curriculum since the beginning of the year. According to the New York Times, "no historians, sociologists or economists" were consulted during the Board's meetings on these right-wing changes, which were spearheaded by board member and dentist Don McLeroy, who claimed expertise in a host of serious educational matters not involving tooth decay.
Progressive Senators Fight for Real Bank Reform
Headlines blared that Senate Banking Chair Chris Dodd was done with dithering, and ready to move ahead with a financial reform package without Republican support. Financial reform groups should be celebrating this as a positive move that would roll back some of the worst elements of the bill inserted during recent bipartisan negotiations, including the nutty effort to put the Consumer Financial Protection Agency (CFPA) into the Federal Reserve -- an institution about as popular as the IRS.
Hold the champagne. Reading between the lines, it seems that negotiations are continuing behind the scenes and ranking Republican Senator Richard Shelby (R-AL) says “an agreement is still very possible.” The little spat between Dodd and the Republicans has been beneficial, though, because it flushed out more details about the points of agreement and contention.
Disney's Iron-Fisted Marketing to Kids
The Campaign for a Commercial-Free Childhood is a small advocacy group that last fall successfully got the Walt Disney Company to offer full refunds to people who had purchased the company's "Baby Einstein" videos, which were supposed to make very young children into geniuses. But research found that Baby Einstein videos not only failed to make babies smarter, but they actually delayed language development in toddlers. Kids who watched the videos learned fewer words than babies who never watched them. In 2006, the Campaign for a Commercial-Free Childhood complained to the Federal Trade Commission about Disney's educational claims about the videos. As a result, Disney dropped the word "educational" from their marketing materials for the videos, but that wasn't enough. Lawyers threatened a class-action lawsuit for deceptive practices unless Disney agreed to refund the purchase price to everyone who had bought the videos. Disney finally agreed to the refund, calling it an "enhanced consumer satisfaction guarantee," without mentioning the product's defect or the lawyers' demands. Shortly after the New York Times announced the refunds, though, Disney contacted officials at the children's mental health center that had long housed and sponsored the Campaign, and pressured them to evict the Campaign, saying the group should not advocate against corporations (even though advocacy is a core responsibility of the 1963 law that provides federal financing for community mental health centers).
Take Action This Week on Banking!
Financial reform in the Senate is at a critical juncture, as Senate Democrats attempt to achieve a bipartisan bill. Conservative Senator Bob Corker (R-TN) appears to be in the driver’s seat. Corker is an advocate of putting the Consumer Financial Protection Agency (CFPA) into the Federal Reserve, an institution almost as unpopular with the public as the IRS.
Healthwashing Soda
As state and local governments consider taxing soda and sugary drinks to raise money and address the national obesity epidemic, manufacturers of sugary drinks -- like countless other industries -- are taking PR cues from the tobacco industry to defeat the initiatives. The PR tactics they are using are starting to be old hat. By now, everyone should be able to spot them, but just in case you're not up to speed on your corporate PR literacy, here's what to look for:
Step One: Position your product as the solution, not the problem
Coca Cola, Pepsico and Dr. Pepper Snapple Group are running print and TV ads promoting their joint initiative to remove full-calorie, artificially-sweetened drinks from schools. At the same time, Americans Against Food Taxes, the front group for the sugary drink manufacturers, is sending out emails boasting that soda companies have replaced full-calorie soft drinks with "smaller-portion" and "portion-controlled" beverages, real juice and bottled water in schools. Voila'! Their products are no longer the problem, they are part of the solution. Even better, now they'll get kids to buy more bottled water -- which costs them next to nothing to make -- at a dollar a bottle. Score!
