Tobacco

Now that Philip Morris has apologized for its role in commissioning a report claiming that the Czech Republic benefits from the premature deaths of smokers, the August 6 issue of PR Week asked PR pros, "How can Philip Morris regain PR ground following the publication of the Czech report?" Advice from the experts included:

The Weber Shandwick PR firm created "Slam the Can for Dare to Care," a basketball-themed food drive designed to put a charitable face on the Brown & Williamson tobacco company. "The 16 B&W employees donating the largest number of canned goods during the two-and-a-half week collection period participated in a series of wacky basketball contests at a downtown shopping mall, with the winner receiving two tickets to the NCAA championship games," Shandwick stated in The Holmes Report, a PR industry trade publication. Shandwick declared the program an "unqualified success. ...

The Wall Street Journal reports: "Philip Morris Cos. officials in the Czech Republic have been distributing an economic analysis concluding that cigarette consumption isn't a drag on the country's budget, in part because smokers' early deaths help offset medical expenses. The report, commissioned by the cigarette maker and produced by consulting firm Arthur D. Little International, totes up smoking's 'positive effects' on national finances, including revenue from excise and other taxes on cigarettes and 'health-care cost savings due to early mortality.'"

The British Medical Association's journal "Tobacco Control" recently published Michael Givel and Stan Glantzs' article entitled: "Tobacco lobby political influence on US state legislatures in the 1990s." This article examines in great detail from previously secret tobacco cartel documents obtained through litigation, how the powerful tobacco cartel has exerted considerable political influence over tobacco control and public health legislation in all U.S. state legislatures in the 1990s.