Race / Ethnic Issues
"The tentacles of the transnational mediopolies reach deeper into racial and ethnic communities than ever before," warns media analyst and activist Makani Themba-Nixon. "For some, this is a triumph in diversity. Big corporations reaching consumers of color is something they say we should celebrate. However, this market penetration has gone hand in hand with decreasing media ownership by people of color. ... Diversity in staffing (especially at the top) is closely tied to diversity in ownership.
In its "PR Toolbox" section, PR Week addresses how to market "to the growing Hispanic population." The answer: radio. "There are now approximately 700 Spanish-language radio stations in the U.S." And, according to Rise Birnbaum of the broadcast PR firm Zcomm, "Spanish-language stations are even more receptive than general-market ones" to audio news releases and radio media tours.
"A group of former Clinton administration officials not fully satisfied with the Democratic National Committee's outreach to the Hispanic community are participating in a soon-to-be launched multimillion-dollar effort to brand the Democratic party among Hispanic residents," reports Alexander Bolton.
"When 15 Latino groups sent a letter to top Senate Commerce Committee lawmakers urging video-franchising relief for the Bell telecommunications firms, the appeal appeared to be on behalf of Hispanic Americans," writes David Hatch. "But critics said the letter also was on behalf of the Bell firms AT&T and Verizon Communications, which have financial and business ties to many of the signatories. ...
The PR firm NovoMedia "has launched a radio news release service that will focus on the African American market," reports PR Week. NovoMedia president David Henry "said in doing work for the Hispanic market, he recognized a need for the same types of services in the African American market." African Americans have $723 billion in buying power, and 90 percent of Black adults listen to the radio on a weekly basis, according to market research.
"Nazi worship is very problematic but the public relations dilemma can be solved very simply," Margaret Kimberley writes. "Leave out any mention of hate, racism, Hitler and holocaust denial." Kimberley points to Prussian Blue, 13 year-old blonde twin sisters who sing songs celebrating Adolf Hitler and Rudolph Hess.