On Iraq, Reality Trumps Spin
Submitted by Diane Farsetta on
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Public Relations
Simon's Prediction: VNR Disclosure Will Increase in 2006
Submitted by Bob Burton on
Doug Simon, the President and CEO of D S Simon Productions, a major producer of video news releases (VNRs), optimistically predicts that in 2006 "TV stations will more willingly disclose sources of outside video they use on air during news and other programs." L
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Reporter Says Scrushy Stacked the Media and Jury
Submitted by Diane Farsetta on
"Throughout the six-month trial that led to Richard Scrushy's acquittal in the $2.7 billion fraud at HealthSouth Corp., a small, influential newspaper consistently printed articles sympathetic to the ... fired CEO." The author of those stories, Audry Lewis, now says "she was secretly working on behalf of Scrushy, who she says paid her $11,000 through a public relations firm," The Lewis Group.
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PR More Prevalent Than Ever
Submitted by Diane Farsetta on
Public relations "is an increasingly vital marketing tool," writes The Economist, "especially as traditional forms of advertising struggle to catch consumers' attention." Overall spending on PR in the United States is growing, reaching "some $3.7 billion last year, according to Veronis Suhler Stevenson, a New York investment firm that specialises in media. It forecasts PR spending will grow by almost 9% a year.
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Lincoln Group Focuses on U.S. Media
Submitted by Diane Farsetta on
Lincoln Group, the Pentagon contractor recently outed for planting stories in Iraqi newspapers, is boosting its own PR efforts. The firm hired Bill Dixon, "a veteran PR executive," as its new director of media relations.
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Harrison Returns to Corporate Pastures
Submitted by Diane Farsetta on
Alisa Harrison, who went from being the National Cattlemen's Beef Association's executive director of public relations to being the U.S.
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Spinning Nukes
Submitted by Bob Burton on
Hill & Knowlton (H&K) has won a $8 million account with the Nuclear Energy Institute (NEI) to promote "broad policymaker and decision-maker support for nuclear energy broadly and specifically for the Yucca Mountain project." (Yucca Mountain in Nevada has been designated by the U.S.
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Blair Son To Learn PR, U.S. Politics
Submitted by Diane Farsetta on
Reuters reports that British Prime Minister "Tony Blair's eldest son Euan is to gain work experience with financial public relations company Finsbury." Finsbury, which is owned by the WPP advertising firm, offers "corporate strategic advice, UK and cross-border mergers and acquisitions,
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Abramoff Stink Extends To Media
Submitted by Diane Farsetta on
Disgraced lobbyist Jack Abramoff's media clients included the Magazine Publishers Association (MPA) and Primedia. For MPA, Abramoff "and an unidentified Congressional aide worked to stave off an increase in postal rates - a significant benefit for an industry that depends on the postal service," reported the New York Times.
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Pfizer Controls the Healthcare Debate
Submitted by Diane Farsetta on
Bringing "together politicians and academics on different ends of the political spectrum to participate in forums on health policy," with the goal of reforming "the nation's healthcare system" sounds like a good idea. But the organizer is the drug company Pfizer, through its public affairs agency, Spectrum Science Communications.
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