Submitted by Diane Farsetta on
Management Analysis Technologies, a small Virginia-based marketing and consulting firm owned by a Vietnam veteran, won "a competitive review to advise the Office of the Chief of the Army Reserve on its strategic communications," reports O'Dwyer's.
Submitted by Diane Farsetta on
Working with Ogilvy PR, the American Chemistry Council (ACC) launched its "Essential2" PR campaign last year, "to reposition the $550 billion industry as not only imperative, but advantageous to all aspects of modern life." Essential2 includes "national cable TV spots, print ads, and a policymaker education program." PR Week profiles the campaign's outreach to chemical company employees.
Submitted by Diane Farsetta on
"McDonald's marketing generals have convened a war council and are hatching a strategy to combat a new attack," reports Advertising Age. The "threat" they face is journalist and author Eric Schlosser. A movie based on Schlosser's 2001 best-seller "Fast Food Nation" comes out later this year, as will his new book, which is aimed at younger readers, "Chew on This: Everything You Don't Want to Know About Fast Food." McDonald's is "worried about a backlash," reports AdAge.
Submitted by Diane Farsetta on
Who's behind your news? Without disclosure, you just don't know if the report you're watching about a corporation was secretly funded by and produced for that corporation.
Submitted by Jonathan Rosenblum on
Sam Walton just might be spinning in his grave. He was said to detest public relations, preferring to let Wal-Mart products and services speak for themselves. Under the new regime, PR has taken on a special urgency, with company officials locking into a political campaign-like "war room" mentality to respond to critics of its labor and big box store siting strategies. Now comes word that the company is looking for "triage" and "emergency response" talent in its next key hires.
Submitted by Bob Burton on
The trial of Douglas R.
Submitted by Bob Burton on
Former producer of BBC World's World Business Report and a former editor at CNBC, Jules Heynes, told PR Week UK that corporate supplied video footage - referred to as B-roll - is commonly broadcast even when stations have a policy against its use.
Submitted by Laura Miller on
There are many bright ideas out there for the future of the 12 Knight-Ridder newspapers on the auction block, ideas that have generated discussion about the news media's responsibility to the public and democracy.
Submitted by Laura Miller on
PR Week's Hamilton Nolan offers a candid, if not glib, analysis of the Project for Excellence in Journalism 's third annual "State of the News Media" report, which looks at major trends in American news media. "Not surprisingly, into the maw of overworked journalists and reticent corporate owners comes the PR industry.
Submitted by Diane Farsetta on
The New York Times reports that the U.S. military's review of a PR firm's covert propaganda program in Iraq, led by Rear Adm. Scott Van Buskirk, has been completed but not made public.
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