Public Relations

Bush's Other Brain

George W. Bush's long-time advisor Karen Hughes hits the book circuit promoting her new autobiography Ten Minutes From Normal. While she's plugging her book, she's also plugging the president's re-election. The New York Times writes, "Ms. Hughes is the smiling, media-savvy White House representative whose book now wraps her -- and, by implication, the president -- in the heroism of motherhood.

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The Play's the Thing

"It allows people to exercise a kind of hour of hate, or whatever George Orwell called it," said the drama critic for Egypt's largest newspaper, explaining the popularity of "a harshly anti-American show" called "Messing with the Mind." The writer, director and star, Khaled al-Sawy, said: "Most plays just weep about our general situation... I felt people wanted a play that talks about resisting." The U.S.

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World Opinion, One Year Later

"A year after the war in Iraq, discontent with America and its policies has intensified rather than diminished," concludes a new international survey conducted by the Pew Research Center for the People and the Press. "Opinion of the United States in France and Germany is at least as negative now as at the war's conclusion, and British views are decidedly more critical. Perceptions of American unilateralism remain widespread in European and Muslim nations, and the war in Iraq has undermined America's credibility abroad.

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Log Cabin Republicans Come Out Against Bush's Marriage Amendment

"Witeck-Combs Communications is helping the Log Cabin Republicans, a band of GOP members who support gay rights, with a wide-reaching PR and ad campaign to fight their own party on a constitutional amendment which would ban gay marriage," O'Dwyer's PR Daily reports.

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Can't See the Forest for the Forest Fuels

In an "unusual, if not unprecedented" move, the U.S. Forest Service paid the San Francisco-based PR firm OneWorld Communications $90,000 to promote its controversial Sierra Nevada forest management plan. In a leaked memo, OneWorld suggested the slogan "Forests With A Future" to promote the plan, which will triple commercial logging and allow larger trees to be cut.

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Flacks Back Shock Jocks

"If we start losing small, independent broadcasters because they can't afford the risk of getting fined on some arbitrary application of a vague standard, all we'll have left are a few big media companies." So reads a letter from the Public Relations Society of America to Federal Communications Commission Chair Michael Powell.

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Welcome to the Machines

Ohio Secretary of State Ken Blackwell and PR giant Burson-Marsteller are launching "Help Ohio Vote," a state-wide, 18-month, $15.3 million PR and advertising campaign "educating Ohio voters about new [electronic] voting machines." The massive campaign includes focus groups, media tours, ads, direct mail, and an "embedded" media program.

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