Medicare Refuses to Cap VNR Use
Submitted by Diane Farsetta on
In testimony before the U.S.
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Public Relations
Blog Rolling
Submitted by Diane Farsetta on
"Fortunately for PR professionals," writes PR Week, technologies including blog search engines and tagging "allow companies and agencies alike to monitor the dialogue regarding their organizations." One product "allows companies to compare evocations of its name versus the names of competitors." A "marketing intelligence" executive said savvy companies see "blogs as a way to create stakeholder goodwill." The PR firm Edelman recently "
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Ketchum's Kotcher Trips Up Blaming Williams
Submitted by Bob Burton on
A week ago Ray Kotcher, the CEO of the PR firm Ketchum, responded in writing to a series of questions from PR Week about the controversy over Armstrong Williams promoting the U.S. No Child Left Behind law.
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How Far To Fall?
Submitted by Bob Burton on
At last weekend's Midwest Journalism Conference in Bloomington, Minnesota, Dave Beal reports that Lynn Casey, the CEO of the PR firm Padilla Speer Beardsley, referred to the controversy over video news releases as a "wake-up call" for the PR industry.
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The CORE of Biotech PR
Submitted by Laura Miller on
U.S. agribusiness giant Monsanto recently announced it was raising its earnings expectations. "Monsanto's genetically engineered seed sales are booming - a 20 per cent increase last quarter - and the company expects the growth to continue as it expands outside the U.S.," AP reported. One reason may be Monsanto's extensive use of PR.
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Will "Fake News" Survive?
Will ongoing investigations and public outrage be sufficient to end the debased media practices that result in "fake news"?
Producers of the fake TV news stories called video news releases (VNRs) hope not. Some are worried, though. "Crisis" is the word Kevin McCauley of the public relations trade publication O'Dwyer's used in a recent column.
VNR producers are struggling to find allies, even within the PR industry. For the last three weeks, O'Dwyer's has been running an online poll asking, "Should there be a limit on the U.S. Government's use of video news releases?" Seventy-two percent of respondents to date support VNR restrictions. (O'Dwyer's doesn't disclose the number of respondents.)
VNR producers may very well be thanking their lucky stars for the Bush White House.
I'd Like to Teach the World to Spin
Submitted by Diane Farsetta on
A Public Relations Society of America delegation to China met with teachers, media, business officials, and the new Chinese Institute of Public Relations.
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Crisis Management, Ketchum Style
Submitted by Bob Burton on
The PR company Ketchum boasts on its website that its issues and crisis management expertise "helps clients plan rational strategies to deal with difficult situations early -- before an issue or crisis erupts." In written responses to questions from PR Week about the firm's role in the
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Another Kind of Fake News
Submitted by Diane Farsetta on
"The two dirty words of market research," writes Carl Bialik, are "sponsored by." One example is a recent Microsoft-funded study, which found that "Microsoft was the company respondents most associated with reliable, high-quality hardware peripherals." The problem is that "the other choices" survey participants were given "weren't household names. ...
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Duck and Cover II: Washington DC's Expensive Sequel
Submitted by Diane Farsetta on
The giant PR firm Burson-Marsteller won a $4.6 million contract from the U.S. Department of Homeland Security, for two to seven months' work.
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