I'd Like to Teach the World to Spin

A Public Relations Society of America delegation to China met with teachers, media, business officials, and the new Chinese Institute of Public Relations. Ketchum's John Paluszek told China Daily, "Every institution in society has a need for public relations, because every institution has audiences or stakeholders," including governments "that want to 'sell' an important issue." Jean Valin of the Global Alliance for Public Relations noted that in China, where PR is a relatively new discipline, practitioners are "strongly involved in servicing the finance sector," but "will not be given assignments which go against government policy."