Submitted by Diane Farsetta on
In 2001, Russian businessman Mikhail Khodorkovsky (now on trial for fraud and tax evasion) hired APCO Worldwide, "to restore investors' trust in the company," reported O'Dwyer's at the time.
Submitted by Diane Farsetta on
"The National Academy of Sciences would investigate the effectiveness of dredging PCB-contaminated sediment under a directive written largely by General Electric Co. and attached to a House of Representatives spending bill last week," reported the Poughkeepsie Journal.
Submitted by Bob Burton on
Jay Rosen, who is an Associate Professor at New York University's Journalism Department and author of the PressThink blog, believes the rise of blogging is posing a major challenge to the PR industry.
Anyone who's ever looked at a package of cigarettes in the United States since 1965 is familiar with the Surgeon General's warning labels.
Submitted by Diane Farsetta on
Just weeks after the Department of Education's Office of Inspector General's damning report on the Ketchum / Armstrong Williams contract to promote the No Child Left Be
Submitted by Diane Farsetta on
The conservative legal group Judicial Watch filed a lawsuit against the Defense Department, for not responding to their March 2004 Freedom of Information Act request on what "strategic influence, perception management, strategic information warfare and/or
Submitted by Laura Miller on
One of PR Watch's "usual suspects," Steven J. Milloy, managed to get himself invited to be a judge for the 2004 American Association for the Advancement of Science (AAAS) Journalism Awards: Online Category.
There's an old PR trick that if bad news can't be suppressed, its release should be stalled until late on a Friday afternoon or just before a holiday break. It's a trick that served the U.S. Department of Education well when, late on Friday April 15, it released its Office of Inspector General's damning final report into the $240,000 Armstrong Williams contract to promote the No Child Left Behind (NCLB) legislation.
The strategy behind the late Friday afternoon news dump is simple: most media outlets will be squeezed for space to cover a late-breaking story, looming deadlines will ensure harried journalists don't have time to get much further than the executive summary, and by the time Monday rolls around, it will be seen as stale news by editors with the attention span of a gnat.
Reading the 20-page report, which was prompted by Greg Toppo's exposé on the Williams contract in USA Today, it's easy to see why the Education Department wanted to bury it. The report chronicles the deception, bungling and mismanagement behind the Williams contract.
Submitted by Bob Burton on
The Senior Vice-President with Dittus Communications, Kevin Walker, believes that Taser International, which makes the Taser stun guns that have caused dozens of deaths in the United States alone, is misunderstood.
Submitted by Diane Farsetta on
PR Week reports on the video news release industry's response to Senator Byrd's one-year measure and the Truth in Broadcasting Act, both of which require disclaimers for pre-packaged "news" segments.
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