Public Relations

When Newspapers Fall for Political "Drops"

"Next time you see an 'exclusive' tag on a story about state politics, stop and have a closer look. The chances are that the story, far from being a feat of journalistic endeavor, is what we call in the trade 'a drop,'" writes Anne Davies in the Sydney Morning Herald. "You'll be able to tell it's a drop because it's likely to quote one side of politics only. This is often a condition of the drop." Drops, especially those in Sunday papers, help politicians influence the week's media agenda.

No

Free Trip Drug Zones: Paris and Budapest

The world's third largest drug company, Sanofi-Aventis, sponsored a tour to Budapest and Paris for a "parliamentary and stakeholder working group" including representatives from British patient groups. The tour included "optional attendance" at lectures at the European Association of Cancer Research conference in Budapest and a presentation in Paris on cancer drugs used in France but not yet approved in Britain.

No

A Real Life Advertising Creep

"Reality-based product placement" is here. The car maker Jaguar's new marketing strategy is to give "its high-end cars to jet-setters" in major cities, for free. In Manhattan, Nico Bossi and his Jaguar XK "show up at all the right places, such as ... hangouts in New York's trendy meatpacking district." According to the Wall Street Journal, "Many people ask about the car, but Mr. Bossi doesn't reveal his Jaguar deal. ...

No

Keeping Media "On Track" with Audio News Releases

Old-timey radioKate Corcoran, an account executive at the New York-based PR firm Articulate Communications, told PR Week that one of the benefits of audio news releases that run to a 60-second script is control. "This allows the message to be delivered in the exact way the company chooses," she said.

No

British Airways Grounds PR Manager

An investigation by the U.K. government's Office and Fair Trading and the U.S. Department of Justice into allegations of price-fixing in the airline industry has resulted in British Airways (BA) suspending its head of communications, Iain Burns.

No

Call Goes Out For PR Industry Makeover Proposals

The European Centre for Public Affairs (ECPA), a non-profit PR training and research group, is calling on PR consultancies to outline how they would improve the image of the PR industry. ECPA deputy chairman Michael Burrell told PR Week that it was "important that the industry promotes and defends itself." However, Burrell recognises the that improving the image of the industry won't be easy.

No

Benador Asks: Are You With the Fabricators or the Terrorists?

"Who needs Hill & Knowlton when you've got Benador Associates?" asks Larry Cohler-Esses in The Nation. Cohler-Esses examines a rapidly-debunked May 2006 story in Canada's National Post, which claimed that Iran's government was requiring Jewish residents to wear a yellow insignia.

No

Pentagon Calls SOS for Foreign Media Work

STRATCOM, the U.S. military's Strategic Operations Command, has awarded its new contract for foreign media monitoring to SOS International. Perennial Pentagon favorite the Rendon Group formerly held the contract. SOS will track "foreign press in several languages across Europe, Latin America, the Middle East, Asia and Mexico with a focus on the so-called Global War on Terrorism," reports O'Dwyer's PR Daily.

No

Pages

Subscribe to Public Relations