When Newspapers Fall for Political "Drops"
Submitted by Bob Burton on
"Next time you see an 'exclusive' tag on a story about state politics, stop and have a closer look. The chances are that the story, far from being a feat of journalistic endeavor, is what we call in the trade 'a drop,'" writes Anne Davies in the Sydney Morning Herald. "You'll be able to tell it's a drop because it's likely to quote one side of politics only. This is often a condition of the drop." Drops, especially those in Sunday papers, help politicians influence the week's media agenda.