Public Relations

Bob Burton Takes Readers "Inside Spin"

Cover of Inside Spin: The dark underbelly of the PR industryThe PR industry in Australia "employs more than 10,000 people and turns over more than $1 billion a year," writes the Center for Media and Democracy's Bob Burton, drawing on research published in his new book, "Inside Spin." While some PR campaigns are ben

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Beverage Industry Tries to Bottle the Opposition

Glass of waterWith increasing criticism that "bottled water has misleading labels and is of inferior quality to municipal water systems," and the governments of San Francisco and Salt Lake City prohibiting city agencies from buying bottled water, the International Bottled Water Association (IBWA) and the American Beverage Association (ABA) have ramped up their PR.

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An Ugly Fight over Cosmetics Safety

"The increasing number of attacks by lobby groups on the US cosmetics and personal care industry means that it is time to fight back," according to CosmeticsDesign.com. The main industry group, the Cosmetic, Toiletry, and Fragrance Association (CTFA), will "use the internet ...

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PR Firms Booming

Based on the survey results of 300 public relations firms around the world, The Holmes Report estimates that the industry is "generating at least $7 billion in fee income annually, employing in excess of 50,000 people, and growing by at least 8.5 percent a year." The newsletter notes that 1,500 firms did not respond to the survey, which makes their estimate a "best guess." "The way in which most large communications holding companies have chosen to interpret Sarbanes-Oxley regulations makes it almost

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