Public Relations

Big Push for Big Oil

Faced with a national outcry over the high price of gasoline and soaring profits for energy companies, the American Petroleum Institute has launched a multimillion-dollar PR and advertising campaign to convince the public that "rising energy prices are not the producers' fault and that government efforts to punish the industry, especially with higher taxes, would only make pricing problems worse," reports Jeffrey H. Birnbaum.

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When Recycling Isn't: Lessons from a Nuclear Industry Conference

Sign displayed at the NEI conferenceI learned many things at the Nuclear Energy Institute's (NEI's) annual meeting, but perhaps none more surprising than this: When nuclear power executives discuss the state of their industry, they highlight many of the same issues as their environmentalist opponents.

Of course, the emphasis and even the language are different. But presenters at the "Nuclear Energy Assembly," held in Chicago from May 5 to 7, discussed financing for new nuclear plants, nuclear waste storage and nuclear weapons proliferation concerns.

Nuclear power opponents argue that the industry shouldn't expect or need government support, some fifty years into its existence. In a hotel conference room populated mostly with gray-suited older white men, industry executives repeatedly called for an expansion of federal loan guarantees for new nuclear plants.

Early on in the conference, NEI president and CEO Frank L. "Skip" Bowman said, "We use loan guarantees in this country to support ship building, steel making, student loans, rural electrification, affordable housing, construction of critical transportation infrastructure, and for many other purposes. Please don't tell me that America's electric infrastructure is any less important." He added, "I wish someone would tell me when the word 'subsidy' became a slur, a four-letter word. ... What is there of value in American life that is not subsidized, to some extent?"

Colombia Seeks UK PR Help

The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell.

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Pill Shills and Marketing Ills

Prescription pills"Prozac Nation: Revisited," a show that aired on U.S. National Public Radio member stations, "featured four prestigious medical experts discussing the controversial link between antidepressants and suicide. ... All four said that worries ...

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Scandal, What Scandal?

Almost two weeks after the New York Times reported on the Penatgon's military analyst program to sell controversial policies such as the invasion of Iraq, the broadcast television news outlets implicated in the program are hoping to tough out the scandal by refusing to report it.

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Managing Outrage (and Stalling Reforms)

Oil derrickAs gas and food prices rise, so does scrutiny of industry profits. But "food and energy companies have learned a lot since the 1970s about how to deal with public indignation," writes George Anders. In 1980, "Congress hit the energy industry with a windfall profits tax" that lasted until 1988.

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