Hell is for Heroes
Submitted by Sheldon Rampton on
This CNN interview with Bob Druckenmiller, CEO of the Porter Novelli PR firm, gives his thoughts on PR aspects of the Ford/Firestone tire fiasco. "It could be a public relations firm's dream. I mean, you've got a chance to go in and be a hero, and there's very little downside," observed the CNN interviewer. Druckenmiller replied: "True. I think any crisis is an opportunity, both for a public relations firm and for a company to be a hero in terms of how they react to it."