This CNN interview with Bob Druckenmiller, CEO of the Porter Novelli PR firm, gives his thoughts on PR aspects of the Ford/Firestone tire fiasco. "It could be a public relations firm's dream. I mean, you've got a chance to go in and be a hero, and there's very little downside," observed the CNN interviewer. Druckenmiller replied: "True. I think any crisis is an opportunity, both for a public relations firm and for a company to be a hero in terms of how they react to it."
A California coalition of economic development groups has formed to correct what it sees as misperceptions about the state's energy crisis and its effect on the state's economy. Calling itself the California Association of Local Economic Development (CALED), the group has hired New York public relations firm Development Counsellors International -- a specialist in economic development -- to manage the $150,000 international campaign.
Environmental activist Dave DeRosa snuck into the March 22, 2001 meeting of the Vinyl Formulators Environmental Forum and caught industry representatives discussing ways to limit bad publicity connected with Bill Moyers exposT of the chemical industry.