Crisis Management

New York Times reporter Keith Bradsher's new book "High and Mighty -- SUVs: The World's Most Dangerous Vehicles and How They Got That Way" hit bookstores September 17. Yet before its release, reporters began receiving a 15-page memo titled "SUV Allegations and Facts." According to the Corporate Crime Reporter the memo "seeks to mislead reporters with quotes taken out of context." The source of the attack memo is Washington DC-based PR firm Strat@comm, which counts as clients DaimlerChrysler, Ford, GM, and a number of auto industry trade groups.

WorldCom may be a bad example of how to run a company, but it's doing a good job of reputation management, according to Idil Cakim of the Burson-Marsteller PR firm. "WorldCom is a good example of how crisis could be managed, or at least the public could be answered, via the Internet," Cakim said, praising the web site which WorldCom has created to share information with the public about its bankruptcy.

PR giant Golin/Harris is bragging about its new "Global Obesity Task Force." The Task Force doesn't seek to fight childhood obesity, but to protect the interests and image of the multibillion dollar Obesity Industry. Their press release states: "With consumers becoming increasingly wary of American 'big business,' many companies find themselves under scrutiny. ... The increase in childhood obesity has special interest and government groups seeking to hold someone responsible.

In a feature article "Restoring Trust," PR Week talked to PR experts about restoring confidence in the business world. "American corporations have to understand that the best thing they can do right now is to communicate: completely, honestly, transparently, and often," Notre Dame University business professor James O'Rourke told PR Week. "If more CEOs sounded like Defense Secretary Donald Rumsfeld in their briefings, we'd all be better off. If things aren't good, say so and explain what you're going to do about it.