Media

An Army of Thousands More: How PR Firms and Major Media Help Military Recruiters

Army recruiting poster

Increasing "the ranks of our military" is "one of the first steps we can take together" to "position America to meet every challenge that confronts us," said President Bush in last week's State of the Union address. "Tonight I ask the Congress to authorize an increase in the size of our active Army and Marine Corps by 92,000 in the next five years."

The 92,000 figure was put forward by Defense Secretary Robert Gates, who told the Senate Armed Services Committee on January 12 that more troops are needed to boost "combat capability" and "strengthen our military for the long war against terrorism." The Pentagon plans to meet that goal by reenlisting former Marines and increasing the Army's recruitment and retention rates.

Under the plan, the Army would only "slightly increase its recruitment goals -- by 2,000 to 3,000" a year, according to UPI. But in 2005, "the Army failed to meet its annual recruiting goal by the widest margin in two decades," reported the New York Times. To meet its 2006 goal, the Army hired more recruiters, raised the maximum allowable age for recruits, doubled the percentage of recruits who scored low on aptitude tests, issued waivers for some recruits' prior convictions, and significantly increased cash bonuses.

If it was that difficult for the Army to meet past recruiting goals, how will it meet future, larger ones? Some clues are offered in the Army's self-nomination for a prestigious public relations award.

BBC: Drug Firm and U.S. Doctor Consulted on Media Message for Antidepressant

A University of Pittsburgh child psychiatrist who conducted company-sponsored clinical trials on adolescent use of the antidepressant Paxil also conferred with the company on how to respond to press inquiries challenging the safety of the drug for adolescents, reports the BBC investigative program, Panorama. The psychiatrist, Dr. Neal Ryan, sent emails to GlaxoSmithKline dating to 2002 requesting media advice.

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Dezenhall Tells Publishers: Openness is Censorship

"A group of big scientific publishers has hired" aggressive public relations executive Eric Dezenhall "to take on the free-information movement," reports Jim Giles. "Some traditional journals, which depend on subscription charges, say that open-access journals and public databases ...

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Hypocritical Talk

"Spocko," an obscure blogger living in San Francisco, has shaken up some of the merchants of hate on right-wing KSFO-AM radio. For the past year, he has been e-mailing the station's advertisers with audio clips from its shows and asking sponsors to consider what they're supporting. Some sponsors have pulled their ads, after hearing clips like one of KSFO's Lee Rodgers suggesting that a protester be "stomped to death right there.

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Want Your Own Educational Radio Station? Here's Your Chance

"The Federal Communications Commission will accept applications for new full power non-commercial educational (NCE) FM radio station licenses sometime this year, perhaps in late spring," writes Carmen Ausserer. "Typically, the FCC gives between one and three months notice before opening the filing window, which will likely last only five days." The process will end a six-year FCC freeze on new full-power licenses.

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Meet Us in Memphis!

Media activists, scholars, reporters and policy makers will converge in Memphis, TN, this weekend, for the National Conference for Media Reform, organized by Free Press. If you'll be there, stop by the Center for Media and Democracy information table or come to one of the presentations by CMD staffers.

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