Submitted by Laura Miller on
"The 'green' advertising wave is on, as companies from Ford to General Electric to BP blitz the airwaves with concern for a clean planet," the International Herald Tribune reports.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
"A Congressional investigation of the money that drug companies give as supposed educational grants has found that the payments are growing rapidly and are sometimes steered by marketing executives to doctors and groups who push unapproved uses of drugs." In 2004, 23 drug companies spent $1.47 billion on educational grants, a 20 percent increase from 2003. The U.S.
Submitted by Diane Farsetta on
"Clear Channel Communications Inc. radio stations in Madison, Wis., and Milwaukee" are naming their newsrooms after corporate sponsors. "Starting in January, the news on WIBA-AM in Madison will deliver its report from the Amcore Bank News Center. ...
Submitted by Diane Farsetta on
Durham, North Carolina's local ABC television affiliate "has been staging fire, foul weather and other news events across Durham this week, shooting advertisements for its news operations that not only put its Eyewitness News team at contrived scenes but also have taxpayers footing the bill for on-duty firefighters and other emergency workers to give the ads a realistic flair." The city fire chief said the ads weren't "a waste of taxpayers' money," b
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
Submitted by Sheldon Rampton on
How's holiday shopping?
Submitted by Laura Miller on
"Do a Google search on 'Cyber Monday,' and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday," Business Week Online reports. Cyber Monday is the creation of Shop.org, an online retailers trade association.
Submitted by Diane Farsetta on
The Pentagon's Joint Advertising, Market Research & Studies project has "finely sliced and diced its data enough to determine that the U.S. Army's prospective recruits come from households likely to listen to Spanish radio," while "the reading list at the households of U.S.
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