Submitted by Bob Burton on
New Zealand Police have terminated McDonald's sponsorship of a road safety program in schools and pre-schools because it was inconsistent with their policy banning corporate sponsorship.
Submitted by Diane Farsetta on
This October is the 26th annual Breast Cancer Awareness month, an event "conceived by the pharmaceutical company Zeneca, now AstraZeneca ...
Submitted by Jonathan Rosenblum on
The sport of baseball got its reputation as a "Field of Dreams," in part, because the game is played outside of time. There is a nominal starting time, but no game clock. Once endorsement deals became as fashionable as designer steroids, everything else went up for sale. Last week, reports Richard Sandomir, the Chicago White Sox literally sold their starting time for $500,000 per year, so that convenience store chain 7-Eleven could get a little more PR. For the next three seasons, the approximately 50 night games on Chicago's South Side will be scheduled to begin at exactly 7:11 p.m.
Submitted by Bob Burton on
The case of a judge granting an injunction to prevent a group of medical professionals publishing a critical review of the herbal drug Tebonin has the editor of a major drug bulletin worried. The editor of Australian Prescriber, John Dowden, notes that in two other instances where drug companies sued drug bulletins, the judgements favoured the publishers.
Submitted by Bob Burton on
The British Advertising Standards Authority (ASA) has upheld a complaint against a Scottish energy utility that claimed that a tree planting scheme funded by consumers volunteering to pay a higher tariff would offset their carbon emissions. The ASA told Scottish & Southern Energy (SSE) to withdraw a brochure promoting the scheme. SSE had argued that the average household produced 4.65 tonnes of carbon dioxide a year from gas usage and household waste.
Submitted by Bob Burton on
The drug industry is hopeful that it will succeed in watering down the European Union's ban on direct to consumer advertising (DTCA) of pharmaceuticals. Draft proposals from a working group, which includes members of the European Commission and the drug industry, have proposed a public-private partnership to provide patient "information" on prescription medicines.
Submitted by Jonathan Rosenblum on
Citing "a public health problem that will only get worse unless we take action," Federal Communications Commission Chairman Kevin Martin announced a joint task force on child obesity.
Submitted by Diane Farsetta on
"Wal-Mart Stores accounts for 65% of Latino music sold in the U.S. -- more than double the giant retailer's market share in the general market," writes AdAge.
Submitted by Diane Farsetta on
Bottled water is a $10 billion industry, but companies are "determined to push ... into new demographics," by "distilling products aimed at children," reports Bo Emerson. "The multimillion-dollar marketing campaign includes animated ads on Nickelodeon, Cartoon Network and broadcast TV that features kids triumphing over boring parents with the help of the bulbous (Nestle-brand) bottle. ...
Submitted by Jonathan Rosenblum on
When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.
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