My Bucks Are Beautiful to P&G
Submitted by Diane Farsetta on
The biggest U.S. advertiser, Procter & Gamble, is launching "a new multibrand campaign called 'My Black Is Beautiful,'" reports Advertising Age.
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Marketing
Beyond Petroleum, But Still Big on Ammonia and Soot
Submitted by Diane Farsetta on
The oil and energy company BP recently received "a permit from the state of Indiana to dump more toxic discharges from its Whiting, Ind., refinery into Lake Michigan," reports Advertising Age. The permit, "which allows BP to dump 54% more ammonia and 35% more suspended solids" in the Great Lake, has "enraged" Chicago officials.
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GM Goodies Result in Radio Mentions, FCC Complaint
Submitted by Diane Farsetta on
Consumer advocate Ralph Nader has filed a complaint with the Federal Communications Commission, objecting to
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McDonald's Advised to Fight or Fess Up
Submitted by Bob Burton on
McDonald's has been criticized by PR professionals for its response to the recent study by Stanford University School of Medicine and the Lucile Packard Children's Hospital which found that young children preferred foods associated with the company's packaging.
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McCarrott's?
Submitted by Bob Burton on
A survey of the impact of marketing on children's taste preferences has revealed the power of McDonald's. Sixty-three preschoolers from low-income families in California were presented with five samples of identical foods and beverages, one in McDonald's packaging and the other in unbranded packaging. They were then asked "to indicate if they tasted the same or if one tasted better." The results?
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Military Takes Aim at U.S. Propaganda Ban
Submitted by Bob Burton on
In preparing its marketing study commissioned by the U.S. military, the RAND Corporation sought the advice of PR advisers including Burson-Marsteller, Weber Shandwick, J.D.
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Rapper Mocks Direct-to-Consumer Drug Ads
Submitted by Bob Burton on
The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone.
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Rebranding the Pentagon
Submitted by Sheldon Rampton on
A recent marketing study commissioned by the U.S. military concludes that its "show of force" brand has limited appeal to Iraqi consumers. The 211-page, $400,000 study was written by psychologist Todd C.
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Breaking Up (In PR) Is Hard To Do
Submitted by Bob Burton on
Mark Penn, CEO of the PR firm Burson-Marsteller and chief campaign strategist for Hillary Clinton, is back in the news.
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Reporting from Margaritaville
Submitted by Diane Farsetta on
The Atlantic City Convention & Visitors Authority recently held its first "fam," or familiarization tour, of the year, "wooing about 35 meeting and event planners, people in the tourism business, travel journalists and their guests." Included in the junket were "pina coladas and a lobster dinner overlooking Gardner's Basin ... and tickets to see Jimmy Buffett.
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