Marketing

An Industry Look at 2007's Biggest PR Blunders

Fineman PR of San Francisco, California, has released their list of top ten PR blunders of 2007. Topping the list at number one is "No Reporters? No Problem" -- the fake news conference staged by the Federal Emergency Management Agency (FEMA) about their response to the California wild fires.

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FCC: Big Media Should Get Bigger

On a three to two party line vote, the U.S. Federal Communications Commission (FCC) voted to overturn "a 32-year-old ban," allowing "broadcasters in the nation's 20 largest media markets to also own a newspaper." FCC Chair Kevin Martin, who proposed the change, called it "a relatively minor loosening" of media ownership rules.

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Columbus Discovers Local Fake News

Emmy award-winning television reporter Andrea Cambern "might be the most trusted news anchor in Columbus," Ohio, writes Steph Greegor. "So she's believable when she appears in reports reinforcing the notion that the Ohio State University Medical Center is a fine facility. What those clips don't mention is that Ohio State paid Channel 10 for them.

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That's Infotainment!

"Product placement is hardly a new phenomenon, and the morning [U.S. television] shows long ago mastered the quid pro quo of daily television: Actors give interviews timed to their latest projects; authors are recruited as experts just as their books hit the stores," writes Alessandra Stanley. "But the fourth hour of 'Today' has tipped the balance of the program. ...

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Hockey Team Marketers Keep Track of Media "Penalties"

As Boston magazine reporter John Gonzalez worked on a profile of Jeremy Jacobs, the executive vice president of the Bruins ice hockey team, "Jacobs's apprehension about the piece appeared only to grow. The day after the story went to press, a lawyer retained by Jacobs sent us a letter inquiring about some of the sources for the article," writes Gonzalez.

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