Defending Capitalism in Argentina
Submitted by Laura Miller on
Rissig Licha, the Fleishman-Hillard PR firm's executive director in Argentina, is urging businesses there to "show their hand and defend the capitalist system. Once society begins to question the system, it will be much more difficult," says Licha, whose clients have included Philip Morris and the Clarin Group, a powerful media conglomerate. The problem is that Argentinians are already doing more than "question" the system. "You know what we want to do?