Tom Frank is the author of several fascinating books including The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism and One Market Under God: Extreme Capitalism, Market Populism and the end of Economic Democracy .
Derailing a multibillion-dollar federal plan to restore the Florida Everglades is just the kind of cause that suits Citizens for a Sound Economy, a conservative think tank. But soon after the group took on the Everglades project in 1998, the Washington-based nonprofit got an incentive that went beyond the purely philosophical. It received $700,000 in contributions from Florida's three biggest sugar enterprises, which stand to lose thousands of acres of cane-growing land to reclamation if the Army Corps of Engineers plan goes into effect.
A scathing item by Tony Seideman ravages Microsoft's PR tactics, arguing that "the company's internal story is so far from what others are seeing that it is enraging members of the media who would rather be friendly, straining people's credibility and ultimately harming its own interests." Through its media relations operatives at Waggener Edstrom, Microsoft has tracked its press coverage with "spreadsheet precision and wooed select tech reporters for key media outlets via command audiences with Bill." The result, Seideman says, is a cult-like atmosphere within the company: "There is a poin