Corporations

Fast Food Feeding Frenzy

Submitted by Diane Farsetta on

"McDonald's marketing generals have convened a war council and are hatching a strategy to combat a new attack," reports Advertising Age. The "threat" they face is journalist and author Eric Schlosser. A movie based on Schlosser's 2001 best-seller "Fast Food Nation" comes out later this year, as will his new book, which is aimed at younger readers, "Chew on This: Everything You Don't Want to Know About Fast Food." McDonald's is "worried about a backlash," reports AdAge.

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Main Source: 
Advertising Age, April 3, 2006
Topics: 
Obesity
Corporations
Health
Public Relations

Wal-Mart: Low Prices, PR Triage

Submitted by Jonathan Rosenblum on

Sam Walton just might be spinning in his grave. He was said to detest public relations, preferring to let Wal-Mart products and services speak for themselves. Under the new regime, PR has taken on a special urgency, with company officials locking into a political campaign-like "war room" mentality to respond to critics of its labor and big box store siting strategies. Now comes word that the company is looking for "triage" and "emergency response" talent in its next key hires.

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Main Source: 
New York Times, March 30, 2006
Topics: 
Corporations
Labor
Marketing
Public Relations

Non-Profit 'Watchdog' Well Fed By ExxonMobil

Submitted by Bob Burton on

The Wall Street Journal reports that Public Interest Watch (PIW), a non-profit 'watchdog' group which sucessfully lobbied for an Internal Revenue Service (IRS) tax audit of Greenpeace, has been heavily funded by ExxonMobil. Two years after PIW urged an IRS investigation, Greenpeace was subjected to a three-month long audit.

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Main Source: 
Wall Street Journal (sub req'd), March 21, 2006
Topics: 
Activism
Front Groups
Corporations
Environment

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