Quick Cash To Fuel Global Warming
Submitted by Bob Burton on
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Corporations
Greenwashing Is All About the Greenbacks
Submitted by John Stauber on
Brandweek examines some of the latest corporate greenwashing efforts.
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Wal-Mart's New Targets
Submitted by Diane Farsetta on
Latinos, African-Americans, baby boomers, high-income and rural shoppers -- Wal-Mart wants you. Those are the key communities identified in a six-page document that outlines Wal-Mart's future marketing plans. The giant retailer is reviewing its marketing strategy, due to slow growth. The document asks advertising agencies to describe how they would handle Wal-Mart's $570 million account.
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Inspectors: British Nuclear Reactors Rotten to the Core?
Submitted by Jonathan Rosenblum on
Some British nuclear reactor cores contain serious cracks that could limit their continued operation and potentially lead to radioactive releases, according to newly released documents from the government's own nuclear inspectorate. The documents, which had been withheld from the public, were obtained by a group seeking to close one of the most controversial reactors, Hinkley Point B. That reactor has cracks at its graphite core that the owner, British Energy, has little information about and cannot further investigate without shutting down Hinkley and perhaps other similar reactors.
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A Real Life Advertising Creep
Submitted by Diane Farsetta on
"Reality-based product placement" is here. The car maker Jaguar's new marketing strategy is to give "its high-end cars to jet-setters" in major cities, for free. In Manhattan, Nico Bossi and his Jaguar XK "show up at all the right places, such as ... hangouts in New York's trendy meatpacking district." According to the Wall Street Journal, "Many people ask about the car, but Mr. Bossi doesn't reveal his Jaguar deal. ...
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Keeping Media "On Track" with Audio News Releases
Submitted by Bob Burton on
Kate Corcoran, an account executive at the New York-based PR firm Articulate Communications, told PR Week that one of the benefits of audio news releases that run to a 60-second script is control. "This allows the message to be delivered in the exact way the company chooses," she said.
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British Airways Grounds PR Manager
Submitted by Bob Burton on
An investigation by the U.K. government's Office and Fair Trading and the U.S. Department of Justice into allegations of price-fixing in the airline industry has resulted in British Airways (BA) suspending its head of communications, Iain Burns.
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It Depends on Your Definition of Indisputable
Submitted by Judith Siers-Poisson on
from www.TobaccoFree.org
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Procter & Gamble's Marketing Madness Continues
For the past few months, I've been blogging on "WIMN's Voices," a group blog hosted by the organization Women in Media & News. The subtitle of the blog is "Women, Media, AND..." The 50-some women contributors add their area of expertise to the "and," such as marketing, popular culture, immigration, and LGBT issues, to name just a few. It's been interesting to read others' posts and it's great to be a part of the project.
Shell Oil Execs To Press the Flesh
Submitted by Diane Farsetta on
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