A U.S. Food and Drug Administration (FDA) scientific advisory panel handed FDA the information it needs to add menthol to the list of flavorings banned in cigarettes. After a year of studying the cigarette additive menthol, the FDA's Tobacco Products Scientific Advisory Committee on March 19, 2011 released a long-awaited report (pdf) that concludes menthol is more than just a flavoring agent; it has chemical effects that increase the probability of addiction. The panel wrote, "Menthol cannot be considered merely a flavoring additive to tobacco. Its pharmacological actions reduce the harshness of smoke and the irritation from nicotine, and may increase the likelihood of nicotine addiction in adolescents and young adults who experiment with smoking." The panel specifically cited menthol's effects on youth, saying "the distinct sensory characteristics of menthol may enhance the addictiveness of menthol cigarettes, which appears to be the case among youth." The report concludes that "Removal of menthol cigarettes from the marketplace would benefit public health in the United States." Despite this conclusion, the panel failed to recommend FDA take steps to remove menthol from cigarettes. Tobacco companies brushed off the report, since their political and legal might makes them a bulwark against any government effort to ban menthol. The report was so inconsequential to the industry, in fact, that tobacco company stock prices actually jumped after the report was released.
Corporate Social Responsibility
Lorillard, Inc., manufacturer of the country's best-selling menthol cigarette, Newport, is working behind the scenes to keep the U.S. Food and Drug Administration (FDA) from banning menthol as a cigarette flavorant. Adopting a PR tactic other embattled companies like Bank of America and Altria have used, Lorillard is scooping up a host of menthol-bashing domain names to keep them out of the hands of critics, including MentholKills.com, KillerMenthol.com, MentholKillsMinorities.com and MentholAddictsYouth.com. Menthol acts as a mild local anesthetic in the throat, which critics say masks the harsh taste of cigarettes and makes them more appealing to younger users. Studies show that menthol cigarettes are disproportionately popular among African Americans, a group that also has a higher rate of smoking-related disease than the general population. An FDA advisory panel is scheduled to decide in March whether to
recommend ditching menthol in cigarettes across the board, including
Lorillard's flagship brand. Congress passed legislation in 2009 giving FDA more power to regulate tobacco, including artificial flavorants.
A recent Spin of the Day item on PRWatch says that Bank of America bought up hundreds of derogatory Internet domain names related to their business, like BankofAmericaSucks.com and BrianMoynihanBlows.com (referring to BofA's CEO). Purchasing derogatory domain names is a quiet but common corporate strategy to try to minimize or contain bad PR.
British Petroleum has stooped to a new low, if that's at all possible. As if spewing over 80 million gallons into the Gulf of Mexico were not a sufficiently criminal activity, they are now attempting a cover-up and have facilitated, working alongside the police of New Orleans, a blockade of sorts of hard-hitting journalists from getting their hands on what's actually taking place in the ravaged Big Easy. It is truly a sham of epic proportions. And now, word of a big hurricane with winds of up to 90 MPH rolling into town has surfaced. Trouble, it appears, has just begun in the Bayou.
Mitigating the Exposure
Mother Jones, known for hard-hitting, deep-digging, no-holds-barred journalism, has approached coverage of the on-going and seemingly perpetual BP oil spill with the same vigor as usual in its reporting. Unfortunately, they've got some competition, or as astronaut Jack Swigert of Apollo 13 once said before going down, "Houston, we've had a problem!" The problem? BP is doing everything in its power to stop journalists dead in their tracks and scare them away from exposing their crime of poisoning the Gulf.
Supercool Creative, a social marketing company that tries to shape opinion by making viral videos and posting them on the Web, recently adopted a new Superman-like hero as its logo. So what's the problem? The guy is shown smoking a cigarette.
Back in September 2007 Jeffrey Swartz, the CEO of the outdoor wear company Timberland, explained on a conference call said that he didn't want the company's latest corporate social responsibility (CSR) report to come across as "corporate cologne." Swartz said that he wanted to "seduce consumers to care." Jeffrey Ballinger, a labor rights and anti-sweatshops advocate, took up the challenge and b
The $70 billion Australian junk food industry is now applying PR strategies originally developed by the tobacco industry in a bid to avoid government regulation. Australia's federal government is readying a report about reducing obesity, which could lead to higher taxes on unhealthy foods and a ban on junk food advertising.
The Australian logging company Gunns is reviewing its corporate sponsorships as it struggles to deal with a dramatic slump in sales of woodchips to Japanese customers. In an interview, the company's new chief executive, Greg L'Estrange, flagged that the company would be cutting back its sponsorships. "We haven't finished our discussions but certainly you would say our appetite for some of these areas has diminished. Life is a two-way street.
J. Scott Trubey reports that documents, obtained under Georgia's freedom of information laws, revealed that Fleishman-Hillard (F-H) had been hired by Georgia Lottery to sell the concept of the state's first casino to legislators, business leaders and the public. Underground Atlanta, a shopping complex, was mentioned as a possible site for the introduction of a casino.