Children

Kids Who Watch R-Rated Movies More Likely to Smoke

Submitted by Anne Landman on

A four-year study of more than 1,200 youngsters performed by the University of Massachusetts Medical School found that children whose parents let them watch R-rated movies are more likely to smoke. Participants were in sixth grade when they started the study, and researchers interviewed them a total of eleven times over the course of the study. They were asked questions about the availability of cigarettes in their home, whether smoking was allowed in their home and whether their parents let them watch R-rated movies and videos.

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Main Source: 
U.S. News and World Report, February 23, 2009
Topics: 
Children
Media
Tobacco

Lead Pipes vs. Crack Pipes

Submitted by Sheldon Rampton on

On January 26, the New York Times examined "The Epidemic That Wasn't" -- breathless news reporting from the 1980s that predicted an epidemic of irreparable damage to inner-city children whose mothers used crack cocaine. Actually, it turns out, the so-called "crack babies" are doing fine.

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Main Source: 
Columbia Journalism Review, January 28, 2009
Topics: 
Journalism
Children
Health

It's Not Rocket Science

Submitted by Diane Farsetta on

The U.S. Environmental Protection Agency (EPA) is poised to end "a six-year-old battle between career EPA scientists" who want to regulate a chemical linked to thyroid problems in pregnant women and children, and the White House and Pentagon, where officials oppose setting a drinking-water safety standard for the chemical, perchlorate. Guess who's likely to win?

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Main Source: 
Washington Post, September 22, 2008
Topics: 
Children
Health
Science
U.S. Government

Stealth Marketers Gone Wild: Will the FCC Act?

One of my favorite critiques of our ad-saturated modern world is in "Infinite Jest," the epic novel by recently-departed author and essayist David Foster Wallace. In the novel's not-too-distant future, time itself has become a corporate marketing opportunity. There's the Year of the Trial-Size Dove Bar and the Year of the Depend Adult Undergarment. That's not to mention the Year of the Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office, Or Mobile, which is often abbreviated.

Image from a Masterfoods video news releaseThe novel's system of Subsidized Time is hilarious ... and you can almost imagine it really happening. At least corporate-sponsored years wouldn't present the disclosure problems of today's stealth ads -- marketing messages that masquerade as entertainment or news content.

The Center for Media and Democracy believes that all advertising should be as clearly announced as the Year of the Trial-Size Dove Bar. That's why we just filed a comment with the Federal Communications Commission (FCC). The FCC is debating how its sponsorship identification rules apply to product placement, product integration and other types of "embedded advertising" relayed over television or radio stations.

In 2003, Commercial Alert urged the FCC to address product placement disclosure. "Advertisers can puff and tout, and use all the many tricks of their trade," the watchdog group wrote (pdf). "But they must not pretend that their ads are something else."

Especially, we would add, when that "something else" is news programming.

They Don't Need No Sponsored Health Education

Submitted by Diane Farsetta on

Corporate-funded "educational" materials about healthy eating distributed to British schools have been criticized by Britain's Food Standards Agency, the Department of Health and dieticians' groups. "It's bad nutritional advice, which could give children wrong ideas about food at a very impressionable time," said Richard Watts of the Children's Food Campaign. The campaign is "assembling a dossier" on such materials, to prod the government to act.

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Main Source: 
The Observer (UK), August 31, 2008
Topics: 
Children
Corporations
Health

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