First Soda, Now School Junk Food: Clinton Deal Claims Lower-Cal Crunch
Submitted by Jonathan Rosenblum on
"Kids will buy what they want.
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Children
FCC Names Obesity/Food Marketing Task Force
Submitted by Jonathan Rosenblum on
Citing "a public health problem that will only get worse unless we take action," Federal Communications Commission Chairman Kevin Martin announced a joint task force on child obesity.
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Bottled Water Babies
Submitted by Diane Farsetta on
Bottled water is a $10 billion industry, but companies are "determined to push ... into new demographics," by "distilling products aimed at children," reports Bo Emerson. "The multimillion-dollar marketing campaign includes animated ads on Nickelodeon, Cartoon Network and broadcast TV that features kids triumphing over boring parents with the help of the bulbous (Nestle-brand) bottle. ...
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McDonald's Chews Fat with "Independent" Obesity Researchers
Submitted by Jonathan Rosenblum on
When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.
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Local Activism Can Help Fight Big Food PR
Submitted by Jonathan Rosenblum on
While federal law provides only minimum guidelines for healthy school meals (and snack foods and branded beverages proliferate in school vending machines), state-based activism has the potential to push standards higher. That's the cautionary message delivered by food marketing critic Michele Simon at last week's 29th Annual National Food Policy Conference.
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As School Doors Open, Food and Beverage Industries Rush In
Ah, the sounds of School Year 2006-2007: the clatter of coins going down the pop machines to let loose a POWERade or an aspartame-sweetened diet soda -- maybe even a bottle of juice or milk. The rip of a new box of "reduced-sugar" Fruit Loops (or Frosted Flakes or Apple Jacks) at breakfast.
Profs Smell Smoke in Food Marketing to Kids
Submitted by Jonathan Rosenblum on
Governments should learn a lesson from tobacco marketeers and restrict junk food advertising aimed at children, says a prominent obesity specialist. Boyd Swinburn, professor of population health at Deakin University in Australia, was one of several members of a global task force on obesity who called for international standards on advertising food products to children.
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Coca-Cola's Demon Drinks
Submitted by Bob Burton on
Coca-Cola's new advertising campaign - titled "Drink, Choose, Live" - is aimed at reassuring parents that it has products other than soft drinks. The company states, "If you're not in the mood for water, it's OK to also reach for something else you enjoy, like juice or a soft drink.
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McHummer
Submitted by Bob Burton on
During August, U.S. McDonald's is teaming up with GM to include a model of the gas-guzzling Hummer in its "Happy Meals." The New York Times notes that McDonald's "appears not to have gotten the message" about rising petrol prices.
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