Public Radio's Advertising Creep
Submitted by Diane Farsetta on
"As its federal funding came under threat," U.S. National Public Radio increased its ad sales.
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Marketing
On TV News, the Ads Never End (Part Two)
Submitted by Diane Farsetta on
"With TV stations facing increased competition and pressure on advertising revenue ...
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Channel One: Zero Educational Value
Submitted by Diane Farsetta on
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Virtual Marketing Realities
Submitted by Diane Farsetta on
In April 2005, "a breakthrough in television advertising debuted without fanfare" -- a new technology that allows product placements to be digitally added, after scenes are filmed.
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Is Fair Trade Coffee a Quick Corporate Fix?
Submitted by Bob Burton on
Writing in the newsletter of the Minneapolis-based Wedge Co-op, Rodney North warns that the token use of fair trade certification can "prematurely undermine the public pressure for real change." North points to a web-based survey by U.K.-based Baby Milk Action, which asked supporters what they thought of the fair trade certification of Nestlé's Partners Blend coffee.
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Drug Company Reps Take Doctors To The Dogs, Lap-Dancing & Tennis
Submitted by Bob Burton on
In late January a comedian hosting the UK Pharmaceutical Marketing Society's Annual Advertising Awards ceremony joked that "twenty years ago it was all lap dancing and champagne for the doctors. These days you're lucky if you can give them a three-star hotel and a f***ing biro." Not so, it seems.
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The Long, Protracted, Not-Going-To-Be-Over-Soon, War
Submitted by Diane Farsetta on
Reporter Tim Harper notes the Bush administration's shift from "War on Terror" to "The Long War." Communications professor Christopher Simpson explains, "The War on Terror brand had gone sour." Moreover, "if it is a Long War," then expanded executive powers "will be needed not just this year, but next year and for decades." Harper writes
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U.S. Government Media Contracts Revealed
Submitted by Diane Farsetta on
The nonpartisan investigative arm of the U.S.
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On MTV, the Ads Never End
Submitted by Diane Farsetta on
Unilever's advertising firm, the Publicis Groupe agency Bartle Bogle Hegarty (BBH), and the production company Radical Media are behind a new MTV show.
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Advertising Age, February 6, 2006
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Fake News without the Gatekeepers
Submitted by Diane Farsetta on
It's "the most aggressive example yet in a growing trend of marketers utilizing broadband video downloading to bypass traditional TV outlets," writes Joe Mandese. During the ABC network's Super Bowl coverage, Anheuser-Busch debuted "Bud TV," a "direct-to-consumer network ...
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