GE Casts Diesel Cloud Over Own Green Marketing Campaign
Submitted by Jonathan Rosenblum on
General Electric's current "green" marketing campaign ads include a train engine "chugging through pristine rural sett
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Flowery Fake News Deemed Evergreen
Submitted by Diane Farsetta on
Valentine's Day is approaching, and the public relations industry is readying fake news promotions for jewelry, candy, flowers and other traditional gifts.
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Beyond Focus Groups: The Marketers Among Us
Submitted by Diane Farsetta on
Forget about focus groups. Before launching their new weekly glossy magazine for women, "Look," executives at Britain's IPC Media (a Time Warner company) engaged in "immersion research," or ethnography. "We went out to our audience," explained IPC's Chris Taylor. "We literally lived for weeks at a time with [potential] readers in their homes.
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Guerrilla Marketing Gone Bad in Boston
Submitted by Diane Farsetta on
Turner Broadcasting apologized "for a marketing campaign that sparked Boston's biggest security scare since the September 11, 2001, attacks -- closing bridges, shutting major roads and putting hundreds of police on alert." The "outdoor marketing campaign" promoting an Adult Swim cartoon "had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia." Boston police feared that the magnetic lightboards of cartoon characters might be bombs.
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Drug Ads Make Researchers Sick
Submitted by Diane Farsetta on
A new study "funded by the Robert Wood Johnson Foundation and published in the Jan. 29 Annals of Family Medicine, claims the $4.5 billion" direct-to-consumer drug ad (DTC) industry "produces ads that are more emotional than informational, and may be convincing Americans that they're sicker than they really are," reports Advertising Age.
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UK Gov't Seeks to ID Flack for IDs
Submitted by Bob Burton on
The British government is looking to recruit a senior PR professional to help sell the controversial UK National Identity Cards Scheme. The yet-to-be appointed Director of Marketing and Communications will will help oversee the roll-out of the ID cards, which are scheduled to be introduced in 2009.
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A Co-operative Approach to Fake News
Submitted by Diane Farsetta on
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FCC's TV/Child Obesity Task Force Adds Members, Sets Valentine's Day Meeting
Submitted by Jonathan Rosenblum on
The Federal Communications Commission has added junk food marketing critic Sen. Tom Harkin (D-IA), the Benton Foundation (an FCC watchdog), and several academic groups to a list of mostly industry advocates on an FCC task force slated to consider limits on marketing food and beverage products to children. Sen.
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As Nicotine Dose Increases, So Must Awareness of the Pitfalls of FDA Regulation
The Harvard School of Public Health released a study Thursday revealing that the amount of nicotine in cigarettes has increased significantly since the major American tobacco companies signed the Master Settlement Agreement (MSA) in 1998. Predictably, Philip Morris (PM), in a media release available at their web site, denies the study results. The U.S. Surgeon General in 1988 warned that nicotine is as addictive as heroin and cocaine, but these drugs don't have decades of sophisticated R&D behind them aimed at heightening their addictiveness. Cigarettes, among the most highly engineered consumer products in the world, deliver nicotine into more people's bodies more times every day than aspirin. Still, they remain unregulated by the U.S. Food and Drug Administration (FDA).
U.K. Food Labeling Scuffle Hits Screen
Submitted by Jonathan Rosenblum on
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