Pentagon PR Star Torie Clarke Embeds the Press
Submitted by John Stauber on
Bill Berkowitz writes that "a relatively quick war against an overwhelmed and outmatched foe -- sanitized of civilian casualties -- has been a tonic for a Pentagon hungry for good publicity. ... Embedding reporters is the brainchild of Victoria 'Torie' Clarke, the Assistant Secretary of Defense for Public Affairs. Clarke brings considerable PR experience to the task of winning the spin war.