Pentagon Deals Out "PR Play of the Week"
Submitted by Laura Miller on
PR Week's "PR Play of the Week" goes to the Pentagon's limited edition playing cards, which the trade publication described as "part troop diversion and part Most Wanted poster." The cards features the pictures of the of 55 top members of the fallen Iraqi regime. "The deck's unveiling in and of itself would have amounted to a smart PR move, as the reporters stationed at the briefing center have grown restless in recent weeks from the perceived lack of real information and news coming from [Brig. Gen. Vincent] Brooks' daily briefings," PR Week writes.