Media

New York Times Managing Editor Admits Pre-War Failings

The managing editor of the New York Times, Jill Abramson, has admitted in a lengthy review of Bob Woodward's latest book that the Times failed to publish enough front-page articles questioning the prewar intelligence on Iraq's weap

No
Topics: 

Stealth Marketers Gone Wild: Will the FCC Act?

One of my favorite critiques of our ad-saturated modern world is in "Infinite Jest," the epic novel by recently-departed author and essayist David Foster Wallace. In the novel's not-too-distant future, time itself has become a corporate marketing opportunity. There's the Year of the Trial-Size Dove Bar and the Year of the Depend Adult Undergarment. That's not to mention the Year of the Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office, Or Mobile, which is often abbreviated.

Image from a Masterfoods video news releaseThe novel's system of Subsidized Time is hilarious ... and you can almost imagine it really happening. At least corporate-sponsored years wouldn't present the disclosure problems of today's stealth ads -- marketing messages that masquerade as entertainment or news content.

The Center for Media and Democracy believes that all advertising should be as clearly announced as the Year of the Trial-Size Dove Bar. That's why we just filed a comment with the Federal Communications Commission (FCC). The FCC is debating how its sponsorship identification rules apply to product placement, product integration and other types of "embedded advertising" relayed over television or radio stations.

In 2003, Commercial Alert urged the FCC to address product placement disclosure. "Advertisers can puff and tout, and use all the many tricks of their trade," the watchdog group wrote (pdf). "But they must not pretend that their ads are something else."

Especially, we would add, when that "something else" is news programming.

An Unhealthy Impact on Local Reporting

"A hospital complains about a reporter and pulls ads from the paper. The paper reassigns him. The paper -- offered three chances -- declines to deny that one caused the other," summarizes the Columbia Journalism Review. CJR was following up on a Wall Street Journal article about Carilion Health System, which is Roanoke, Virginia's sole healthcare provider.

No

Chesapeake's Gas-Powered News

Image from CleanSkies.tvFaced with "public complaints about its new drilling in an urban area" -- Fort Worth, Texas -- the natural gas company Chesapeake Energy is about to launch its own "brand-new media source," Shale.tv. The online video channel will be produced by "three Dallas-area former journalists," and is named after the Barnett Shale natural gas formation in North Texas.

No

Pages

Subscribe to Media