Guilds Gird for a Fight on Product Placement
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
Submitted by Sheldon Rampton on
"It seems strange, in our day of multiple 24-7 news channels, the always-on Internet, and RSS to say that we don’t have enough news," writes Lisa Williams. "But in most cities and towns that happen to be more than 500 feet outside a major media market, the local people suffer more from media anorexia than information overload. It’s hard to find good information about the place where you live." Williams describes her own experiences trying to fill the gap with H2Otown, her citizen journalism website for Watertown, Massachusetts.
Submitted by Diane Farsetta on
"A humbler Microsoft" is "reinventing itself," writes Advertising Age. "It is enlisting young executives ... in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blames for security breaches." Microsoft's chief marketing officer, Mitch Mathews, was elevated so that he reports directly to CEO Steve Ballmer.
Submitted by Sheldon Rampton on
William Greider meditates on the multiple scandals now roiling Washington, comparing the situation to prerevolution France. Traditional broadcast media, he observes, are among the institutions whose credibility is rapidly disppearing: "Heroic truth-tellers in the Watergate saga, the established media are now in disrepute, scandalized by unreliable 'news' and over-intimate attachments to powerful court insiders. The major media stood too close to the throne, deferred too eagerly to the king's twisted version of reality and his lust for war.
Submitted by Laura Miller on
Submitted by Diane Farsetta on
Submitted by Bob Burton on
Mike Paul, the president of the New York-based MGP & Associates PR, counts amongst his clients the conservative Black evangelical Bishop Harry Jackson's High-Impact Leadership Coalition.
Submitted by Sheldon Rampton on
Reporters Without Borders has published a "Handbook for Bloggers and Cyber-Dissidents," with technical instructions and advice for people who want to use the internet as a means of expression in repressive societies.
Submitted by Sheldon Rampton on
A Forbes magazine article by Daniel Lyons, titled "Attack of the Blogs," characterizes weblogs as "the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. ...
Submitted by Bob Burton on
After the recent BlogOn 2005 conference in New York City, Burson-Marsteller's Lisa Poulson bemoaned the suspicion that bloggers have for corporations. "My overall impression is that the gap between where the blogosphere veterans are and where corporations are not only vast but also actually harmful," she told PR Week.
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