Health

The Centers for Disease Control launch a $125 million advertising and PR campaign to encourage children to be more physically active. In an apparent effort to counter the dramatic increase in childhood obesity, the CDC begins airing paid advertising on TV and radio aimed at 9-to-13-year-olds. According to Ad Age, CDC decided to focus specifically on increasing physical activity and to not address another factor that contributes to childhood obesity, diet. The Publicis Group's Saatchi & Saatchi created the 15-second spot.

New studies in the Journal of the American Medical Association have found problems in medical journals involving biases and conflicts of interest. Other problems originate in news releases put out by the journals themselves, which routinely fail to mention study limitations or industry funding and may exaggerate the importance of findings. Dr.

Tobacco, booze and food lobbyist Rick Berman has mastered the art of lining his own pockets running his non-profit industry-funded front groups . And now there he goes again, attacking us for a quote of John Stauber's in a recent Wall Street Journal article on the mad deer epidemic . Berman is the master of the smear campaign and constantly misrepresents the individuals and groups he attacks.

In exchange for money, some physicians have allowed pharmaceutical sales representatives into their examining rooms to meet with patients, review medical charts and recommend what medicines to prescribe. "And some of those salespeople tried to influence doctors to prescribe drugs for uses that were not approved by the federal Food and Drug Administration," reports the New York Times. A lawsuit brought by Dr. David P.