Public Relations

Shell and Edelman "Bring the Gasoline Experience Home"

The oil company Shell is working with the PR firm Edelman "in an effort to bring the gasoline experience home to consumers in a hands-on fashion." The wide-ranging campaign kicked off at the Daytona 500, with Shell-sponsored NASCAR driver Kevin Harvick.

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Drug Company Funds Direct-To-Consumer Movie

Johnson & Johnson's biopharmaceutical unit, Centocor, "has developed a documentary film to serve as the centerpiece of a national campaign," reports O'Dwyer's. The movie, "Innerstate," follows "three patients living with chronic diseases like Crohn's disease, Rheumatoid arthritis, and psoriasis -- ailments for which Centocor markets treatments.

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Texas Coal Showdown Spawns Multiple Front Groups

"The politics of Texas power and pollution have moved suddenly into the living rooms of millions of Texans," over "electric companies' plans to build 16 coal-burning plants using conventional technology that pollutes more than a newer coal system." In addition to lobbying, interested parties are launching ad campaigns and websites and forming new "pressure groups." Campaigning for the coal plants are: Texans for Affordable and Reliable Power, which receives funding from the Dallas-ba

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Monsanto Mulled PCB "Smokescreen"

The United Kingdom's Environment Agency has opened an investigation into toxic groundwater contamination in south Wales after examining evidence that Monsanto knowingly contracted to dump thousands of tons of waste in British landfill sites. In 1968, a Monsanto committee secretly considered disposal options for Aroclor, a trade name for cancer-causing PCBs, and wrote: "[I]t will be impossible to deny the presence and persistence of Aroclors. ...

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Turf Changes Favor Corporate "Grassroots" Lobbyists

"When Congress reeled in traditional lobbyists in January, it gave a boost to lobby firms and trade associations that specialize in swaying lawmakers by stirring public sentiment in their districts," writes Jessica Holzer. House and Senate bills "ban gifts and trips from lobbyists," but "lobbyists escaped having to disclose their grassroots activities when the Senate ...

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