Submitted by Bob Burton on
A B-roll video -- an unassembled video news release -- has been distributed to Canadian newsrooms warning consumers that "disease causing germs can be found lurking" just about everywhere in the home.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
"Today's video PR campaigns must include both traditional and online components," counsels PR Week. "Leave nothing on the cutting-room floor ... put it on YouTube or another video-sharing site. ...
Submitted by Diane Farsetta on
The two lobbying firms unflatteringly profiled in a Harper's Magazine article on Washington DC lobbyists for foreign dictators -- APCO Worldwide and Cassidy & Associates -- are not amused.
Submitted by Bob Burton on
The High Court of Australia has dismissed a bid by BP to have the green Pantone colour 348C used in its logo registered as its trademark. BP's barrister, David Shavin, requested leave to appeal the lower court's decision that the company can't trademark the colour.
Submitted by Diane Farsetta on
Citing an unnamed "senior administration official," The Politico reports that Geoff Morrell, "previously a White House correspondent for ABC News, has been hired as the Defense Department's on-camera briefer. ... The official said that a working journalist was chosen by Defense Secretary Robert M.
Submitted by John Stauber on
Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community.
Submitted by Diane Farsetta on
In his new role as co-chair of the PR firm Fleishman-Hillard's government relations (or lobbying) practice, former U.S.
Submitted by Bob Burton on
GlaxoSmithKline (GSK) has launched a $150 million promotion campaign for its over-the-counter (OTC) weight loss drug, Alli. But not all media coverage is up-beat about what is a lower-dose version of Roche's prescription only drug, Xenical.
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