Public Relations

Up, Up and Away with Greenwashing

Virgin Atlantic has flown a jumbo jet from London to Amsterdam fueled by bio fuel derived from a mixture of Brazilian babassu nuts and coconuts. But is this really green progress, or just greenwashing? Virgin Atlantic's head, Richard Branson, called the flight a "vital breakthrough" for the airline industry.

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The Invisible Hands Guiding Doctors' Continuing Education

Ray Moynihan reveals that while educational events have been advertised to Australian medical practitioners as being independent, behind the scenes sponsoring drug companies were being offered the chance to nominate speakers and topics relating to their drugs.

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Having His Cake and Eating It Too

The February 2008 newsletter of the Obesity Society supports a new rule from the New York City's health commisssioner requiring restaurants to publish information about the number of calories in their food, but apparently the society's president, Dr. David B. Allison, hasn't gotten the word.

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The Truth About Lying

Gawker.com, the media gossip blog, recently had a testy exchange with Richard Edelman, CEO of the giant Edelman public relations firm, after Gawker published an item which quoted an unnamed Edelman employee who reportedly advised a client, "Sometimes, you just have to stand up there and lie.

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A Comical Attempt to Win Young Hearts and Minds

Want to earn up to $2.4 million to produce and distribute across Iraq 12 issues of a comic book designed to "highlight the professionalism of the Iraqi Special Operations Forces (ISOF) and to enhance the public perception of the Iraqi Security Forces (ISF) as a capable, well-trained, and professional fighting force"? Well, you'll have to compete with the Lincoln Group, the PR firm that previously placed U.S.

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