Public Relations

Return of the Swift Boaters

"A new group financed by a Texas billionaire and organized by some of the same political operatives and donors behind the Swift Boat Veterans for Truth campaign against Sen. John F. Kerry in 2004 plans to begin running television ads attacking Barack Obama," report Matthew Mosk and Chris Cillizza.

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PR Driving "Carbon Neutral" Greenwashing

The Advertising Standards Authority of Ireland (ASAI) is alarmed about the extent of corporate greenwashing. The authority's chief executive, Frank Goodman, explained, "You are not allowed to say your product is good for the environment unless you can prove this.

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Auto Association "Empowers" Consumers

The Alliance of Automobile Manufacturers, a trade association of car and light truck manufacturers, has launched "EcoDriving," "a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions." The campaign will utilize social networking, events, and media outreach to "offers manufacturers an opportunity to show consumers they are part of the solution." Colorado Gov.

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Chesapeake's Gas-Powered News

Image from CleanSkies.tvFaced with "public complaints about its new drilling in an urban area" -- Fort Worth, Texas -- the natural gas company Chesapeake Energy is about to launch its own "brand-new media source," Shale.tv. The online video channel will be produced by "three Dallas-area former journalists," and is named after the Barnett Shale natural gas formation in North Texas.

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