Public Relations

Wisconsin's Balance of Power: The Campaign to Repeal the Nuclear Moratorium

Wisconsin law sets two conditions that must be met before new nuclear power plants can be built in the state. One is that there must be "a federally licensed facility" for high-level nuclear waste. In addition, the proposed nuclear plant "must be economically advantageous to ratepayers."

Nuclear power plantIt's a law that the nuclear power industry doesn't like. Given the near-death of the planned waste storage facility at Yucca Mountain, and the estimated $6 to $12 billion cost (pdf) of building one nuclear reactor -- not to mention the lack of interest from private investors and the tanking economy -- Wisconsin's law effectively bans new nuclear plants in the state, for the foreseeable future.

Earlier this year, the major U.S. industry group Nuclear Energy Institute (NEI) registered four lobbyists in Wisconsin.

Australian Police Unspun

After pleading guilty to counts of perjury and three of disclosing a confidential hearing, the former media director for Australia's Victoria Police, Stephen Linnell, has been fined $A5,000 and sentenced to eight months in prison, suspended for two years. Linnell, a former journalist, became a friend of the then-assistant commissioner, Noel Ashby, after being appointed media director in 2003. In May 2007, Ashby was a suspect in an investigation by the Office of Police Integrity (OPI) into the leaking of confidential information.

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Anger Management

Harvard Law School is hosting seminars in April and November to teach "Public Relations, Communications and Media Strategies for Dealing With an Angry Public." They'll be teaching techniques for dealing with people who "are angry because you've let them down" or who "want to embarrass you publicly," as well as "environmental groups threatening you" over issues such as "the use and disposal of toxic materials." You can visit their website for details.

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Beware Secondhand Rhetoric on Cigarette Taxes

Throughout the 1980s and 1990s, the U.S. tobacco industry enjoyed tremendous success in beating back tobacco tax increases at all levels of government. But as the industry becomes ever more reviled and the economy goes further in the tank, raising cigarette taxes has become a much easier political proposition. Twelve states raised their cigarette tax in 2007 and 2008, with proposed legislation to do the same in 17 more states, as of February 2009. The federal government recently approved a tobacco tax increase of almost 62 cents per pack. When it goes into effect on April 1, it will bring the total federal tax on a pack of cigarettes to $1.00, to help fund the State Children's Health Insurance Program.

Wal-Mart Buys PR in Bulk

Wal-Mart Stores plans to hire a few outside public relations firms to develop "fresh, emotional PR programming" promoting its grocery, health, clothing, home, hardware, auto and entertainment products, along with Wal-Mart's events, financial services and website. Edelman, which has been Wal-Mart's main PR firm for three years, is among the five or six finalists for the major account.

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Oil Industry Advisor Comes Out of His Shell

The oil company Shell -- which is heavily invested in Alberta's tar sands, an especially dirty and greenhouse gas-intensive source of oil -- has launched a blog about climate change issues. It's "the first time a major oil company has used social media to make a public policy case," reports Siobhan Hughes.

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