Public Relations

CIA's Favorite PR Firm, Rendon Group, Rocks The DNC

The CIA's favorite PR firm, "the Rendon Group is playing a major behind-the-scenes role at the Democratic National Convention in Boston, arranging first-time/real-time video broadcasts each morning to each of the 56 caucuses, serving as the event's project manager, and coordinating 20 convention-related events, Rick Rendon, co-founder of the firm, told O'Dwyer's. Rendon hired Polycom Video Systems to set up secure servers in 22 hotels so leading Democrats can address each caucus at their 8 a.m.

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PR Takes Blogging Seriously

PR industry writer Paul Holmes has written a lengthy essay arguing that PR people need to take blogging seriously. "The people who read blogs are the opinion leaders and the early adopters," says PR pro Steve Rubel. "They are people who pass on what they learn to other people. And these sites are being read every day by the journalists who cover your industry. It's amazing how many stories start on the Internet and then make it into the mainstream media."

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