PR Takes Blogging Seriously

PR industry writer Paul Holmes has written a lengthy essay arguing that PR people need to take blogging seriously. "The people who read blogs are the opinion leaders and the early adopters," says PR pro Steve Rubel. "They are people who pass on what they learn to other people. And these sites are being read every day by the journalists who cover your industry. It's amazing how many stories start on the Internet and then make it into the mainstream media."