Public Relations

Merck Toots Its Own Horn

Merck's PR campaign around the Vioxx recall includes "three full-page ads in seven prominent newspapers," "several television appearances," and "testimony before Congress by the company's chief executive." But the president of a New York crisis-management firm says, "They really need some third-party endorsements

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Painful PR

U.S. Food and Drug Administration reviewer David Graham told Congress that "at least five medications now sold to consumers pose such risks that their sale should be limited or stopped." They are the weight-loss drug Meridia, anti-cholesterol drug Crestor, acne drug Accutane, painkiller Bextra and asthma treatment Serevent.

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Bush's Perception Management Plan

"George W. Bush has been criticized for disdaining fact in favor of faith in his own instincts. But he is savvy about the dangers that information can present to his authority over the government and the American people," writes Robert Parry. "That is why the first priority of his second term has been the elimination of the few government sources of information that could challenge the images he wants to project to the public. Bush doesn't want the State Department or the Central Intelligence Agency portraying his Iraq and other foreign policies as abject failures or reckless adventures.

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Fleishman-Hillard Liquidates Public Assets

"Fleishman-Hillard treated the ratepayers of Los Angeles like a cash cow, milking them for millions," said city controller Laura Chick. Chick's audit of Fleishman-Hillard's work for the Los Angeles Department of Water and Power concludes the PR firm overcharged the city $4.2 million over 5 years, through "unsubstantiated, unsupported and questionable" billings.

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An Anti-Spin Sister

A new European organization, Spinwatch, has been launched to inform "journalists and the general public about the behind-the-scenes interests that influence - and occasionally create - the news." Co-founder David Miller "says the lies of non-existent weapons of mass destruction, and the general lack of questioning in the mainstream media, inspired him to take action," reports the Guardian. "Miller wants to recreate U.S.

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A Spoonful of PR to Make For-Profit Medicine Seem Good

Rising healthcare costs, drug recalls and a low public opinion of the healthcare industry mean that there will be "less money in [direct-to-consumer advertising]" and "more money in PR" in the future, predicts Chandler Chicco's Jeff

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PR for Mr. PR

Columnist Gene Weingarten takes a savage cut at a flack who calls himself "Mr. PR" and has written a book that promises to teach people how to become famous. "As an end in itself, this sounded as slimy as squid succotash," Weingarten writes before describing his own "diabolical plan" to "subject Mr. PR to the PR man's Worst Nightmare."

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